Commercial

The Art Of Motion Mixing: BTS With V Energy Drink

The Art Of Motion Mixing: BTS With V Energy Drink

Music and visual components have always been used together as a form of art, most famously in the music video. As technology expands so does the way we use it for expression. The people over at Frucor (V Energy Drinks) recently challenged Joel Little, lead singer of Goodnight Nurse, to create a single track that could be played (mixed) live using only a body's movements in this unique musical and visual journey of a marketing campaign.

BTS: Mike Johnston For Vater Percussion

BTS: Mike Johnston For Vater Percussion

I'm all about getting the shot that you need in camera as much as possible. If you can achieve an effect in front of your camera and spend less time in Photoshop then the more the better. Sasha Leahovcenco recently shot an ad for Vater Percussion with Mike Johnston. In this behind the scenes video he explains everything that he uses to create the shots, even explaining why he decided to go natural lighting on the main ad shot itself.

Going Behind The Scenes With Pantene and Natalie Coughlin

Going Behind The Scenes With Pantene and Natalie Coughlin

Follow Pantene Hair as they film Natalie Coughlin, eleven time Olympic medalist for USA Swimming (3 Gold, 4 Silver, and 4 Bronze) in their latest ad campaign featuring Olympic athletes for their Daily Moisture Renewal product line. Shot in two days in December of 2011 in Northern California and released in time for the 2012 Summer Olympics they use some impressive rigs and blue screens in this shoot.

Behind The Scenes At Monte Isom's Newsies Musical Shoot

Behind The Scenes At Monte Isom's Newsies Musical Shoot

Monte Isom is one of my all time favorite photographers. He's been featured on Fstoppers a bunch and is a regular at our New York City meetups. Not only is Monte hilarious but he's also a pretty dang talented commercial photographer. In this short BTS video, Monte shows how he shot the promotional material for the Broadway Musical Newsies in NYC. If you are a fan of Spiderman, you've probably seen his work lately too!

Learn Product Photography For Free From June 21-25 On creativeLIVE

Learn Product Photography For Free From June 21-25 On creativeLIVE

Product photography can be one of the most difficult facets of photography. Everyone expects organic objects (like a human) to have imperfections but clients want their products to look flawless in the finished image. Your choice of lens, angle, lighting, color, composition, and retouching must all work together or your shot won't hold up. In the past photographers would have to assist for years to learn the tricks of the trade but today, you can learn them for free from your laptop.

The Sexy Bottle Shoot- How to Photograph Glass

The Sexy Bottle Shoot- How to Photograph Glass

Alex Koloskov has had a few of his behind the scenes videos featured here on fstoppers. In this charismatic behind the scenes video, Alex takes the photography assignment of shooting some liqueur bottles in an attractive way and walks us through his set up. His in depth explanation of the lighting and staging process gives you a great understanding of how he got his final "sexy" shot.

Pages