Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as "soccer meeting BMX meeting Urban Outfitters."
It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.
Now this is pretty wild. Commercial sports photographer Nick Laham was forced to photograph New York Yankees baseball players in the in a bathroom stall instead of a proper studio. Instead of using a proper medium format or flagship DSLR camera and making due, Nick went with the next obvious choice: the Apple iPhone. What's even crazier is Getty Images,