Commercial

[BTS Video] Joe McNally's Epson Photograph Is A Circus In The Air

[BTS Video] Joe McNally's Epson Photograph Is A Circus In The Air
Most people know Joe McNally for his photojournalism or his editorial work. Others know him as the author of some of the best photography books on lighting. But Joe "numnuts" McNally is also one heck of an advertising photographer too. Recently Joe photographed the Anti-Gravity Dancers in an ad campaign for Epson's new R3000 printers. By using huge Octobanks and powerful gridded rim lights, McNally and his team were able to create some dramatic portraits of the dancers flipping and soaring above the New York City skyline. Click the full post to see the final image and a BTS lighting setup and head over to Joe McNally's Blog to view a ton of images throughout the day. This shoot looks like a ton of fun and has my wheels turning a bit!

[Video] Quechua Brings The Animal Kingdom Together For A Commercial

[Video] Quechua Brings The Animal Kingdom Together For A Commercial
These days it's not surprising to find out that most of what you see in a movie or commercial is completely green screened or created with CGI. So I was pleasantly shocked when I saw the behind the scenes video for the outdoor clothing company Quechua's latest advertisement. The slow motion footage of wild animals interacting with hikers and campers is nothing sort of amazing. Hopefully you guys enjoyed this video as much as I did. Click the full post to watch the final video. Happy Thanksgiving everyone!

[DIY Video] How To Build And Light A Set For A Product Campaign

[DIY Video] How To Build And Light A Set For A Product Campaign
Yesterday we got an interesting email from our friend Pye Jirsa over at SLRLounge.com. Pye recently helped film a video campaign for a friend's Kickstarter product launch called One and he decided to film a quick behind the scenes video on how he lit and filmed the different scenes. Pye is a big DIY guy and many of the lights he used on this production can be found for super cheap. We don't usually post a lot of Kickstarter proposals but the lighting tips from this one were simply too good to pass up. Watch the BTS video below and then click the full post to view the final video.

[BTS Video] Victorinox Fragrances's 360 Degree Underwater Ad Campaign

[BTS Video] Victorinox Fragrances's 360 Degree Underwater Ad Campaign
Now this is clever. Victorinox makes a few fragrances and wanted to create an interactive video that shows just how fresh their perfume makes you feel. So they sent a crew up to Cauma Lake in Flims/Laax, Switzerland to film a 360 degree video UNDERWATER! To capture 360 video footage they used the new Yellowbird camera which works a lot like the Google streetview car. After watching the behind the scenes video, click the full post to see the final interactive campaign and you yourself can smell like a clean lake from Switzerland.

[Video] Toshiba Sends A Chair Into Space With A Balloon

[Video] Toshiba Sends A Chair Into Space With A Balloon
I am shocked that I've never seen this amazing commercial before. I actually overlooked it a few times because I thought it was fake. It wasn't until I saw this BTSV that I found out that this really did happen. The camera had to endure temperatures down to 90 degrees below 0 and a massive fall once the balloon finally popped. Luckily the gear survived with the help of a parachute and they were able to create this amazing commercial. Check out the finished commercial in the full post.

[Contest Entry] Behind The Scenes Of A Mitsubishi 311RS Commercial

[Contest Entry] Behind The Scenes Of A Mitsubishi 311RS Commercial
We just received a very interesting contest entry from Viet Q. Mac, a recent graduate from the University of California, Santa Cruz. His buddy from Film Matters contacted him about an upcoming video production involving the 311RS and a couple Red Epics. Viet decided that this would be the perfect opportunity to create something for our BTS Contest. Although this video leaves many questions unanswered it is a beautiful look at a production of this size. To check out all of the contest entries as they come in you can keep an eye on our forum.

[BTS Video] Matthew Jordan Smith Explains Metering Your Subject Perfectly

[BTS Video] Matthew Jordan Smith Explains Metering Your Subject Perfectly
Some of my favorite behind the scenes videos we've featured on Fstoppers are of Matthew Jordan Smith. He speaks well and always articulates his lighting and setups in a way that both amateurs and pros can understand. In this video Matthew talks about exposing for a high key background, metering your subject's face for dramatic studio light, and balancing ambient backlight with a studio keylight. I'll be honest and say that I've never used a Sekonic Light Meter but I can see how useful they can be for more advanced studio lighting. I think Matthew might be the only professional I know of shooting on a Sony DSLR! I guess it goes to show that your camera brand makes little difference in producing great images. Check out more of Matthew's tutorials here.

[Video] How To Shoot A Sharp Subject With A Moving Background

[Video] How To Shoot A Sharp Subject With A Moving Background
In this Slanted Lens lesson Jay shows you how to create background motion by moving the camera and subject together on something with wheels. This image was shot at a warehouse for one of Jay's clients. Jay was trying to think of something a little different when putting the camera on the fork lift idea came out. Its hard sometimes to come up with something fresh when you're shooting the same location and subject over and over again but Jay created something that the client was really pleased with.

Fstoppers Original: Peter Hurley's The Art Behind The Headshot Is Live

Fstoppers Original: Peter Hurley's The Art Behind The Headshot Is Live
After almost a year of work we have finally finished Peter Hurley: The Art Behind The Headshot. We created this to be a double DVD tutorial and we may eventually still make a physical copy but for now we have decided to begin with a digital download. I would like to thank each one of you that supported us by pre-ordering this video and I am so sorry it took so long to produce. Patrick and I filmed and edited this and it was far more complicated than we ever imagined. Creating this video has been the hardest project I have ever worked on but at the same time one of the most rewarding. During the 5 days of filming this video Peter completely opened my eyes to a new way of shooting people. Peter helped me look past the technical side of the camera and the lighting to see the emotion and feeling that each of his clients were producing in each image. When his clients weren't producing compelling images, Peter knew exactly how to coach them into creating that perfect "look." This experience has changed my photography more profoundly than any other experience in my life and I hope that everyone who watches this video will feel the same way. Fstoppers is full of new and free information every single day including the first video we did with Peter over a year ago. This video was created with the professional photographer in mind and it costs $300 for a digital download of the 4 hour video. We know that many of our readers are photography hobbyists and if you don't shoot professionally you may not see the value in this download and that is fine. Please realize that this is a tool and a piece of education that will help (some) professionals take their business to the next level. If you don't see the value in it, please do not buy it and enjoy all of the other free material on our site. If you do decide to buy this video, I would like to thank you so much for supporting this venture and Fstoppers.com. Never in a million years would I have thought we (two wedding photographers from South Carolina) could have created a 4 hour tutorial of this complexity. I know we will never make enough money from DVD sales to make up for the time spent producing it (for some reason we thought it would only take a few weeks to edit) but I hope that this video will impact the photographers who watch it in a huge way.

[Video] How To Shoot Fashion Quickly In Any Location

[Video] How To Shoot Fashion Quickly In Any Location
Nick Fancher is the lifestyle photographer for the website JackThreads.com. JackThreads is constantly receiving large shipments of totally different types of apparel that need to be shot as quickly as possible. Nick takes us through a normal day of shooting that may involve multiple, totally different looking photoshoots. This is a fantastic example of how a poorly filmed video can still become a killer BTSV with some simple voice over information. The bottom line is that Nick uses the absolute smallest amount of gear to come up with fantastic images in an extremely short amount of time. I'm hoping that Nick has something big planned for our Behind The Scenes Contest.

[Video] Why You Might Need a Mattebox

[Video] Why You Might Need a Mattebox
For any of you DSLR video shooters out there, you might not know why you may need some of the equipment you often see on some of the larger rigs found on major studio sets. Well the guys over at Cinevate show you exactly why you might need one of those tools called a mattebox. Matteboxes are essentially barn doors for your camera lens and allow you to control flares and the subtleties of light that make a good film into a great film. Cinevate also shows you how using different filters can really make parts of your movie stand out. Read the full post to see some side by side examples so you can really examine the differences closely.

[BTS Video] Monte Isom Puts His Camera Dangerously Close To Hockey Players

[BTS Video] Monte Isom Puts His Camera Dangerously Close To Hockey Players
Some of our readers might have met up with Monte Isom at last month's Fstoppers NYC Meetup. His videos have been fan favorites on the site and this week he is sharing another one of his commercial shoots. In this behind the scenes video, Monte shows you how he photographed his latest Molson Export Ale ad campaign featuring hockey players as they slide in towards the camera. As always, Monte has a lot of fun on his shoots and hopefully you can gain some ideas for shoots of your own from this video.

StillMotion Shoots Video At An Aquarium With The Red Epic

StillMotion Shoots Video At An Aquarium With The Red Epic
As we have said many times before, we are huge fans of the crew at StillMotion for their wedding work. In this video, the team steps outside of their standard job to shoot for Shedd Aquarium. They decided to film most of the project on the new Red Epic so that they could shoot at variable frame rates up to 300fps. In the video below, they take us behind the scenes of the creation of this project. Check out the full post to see the reel from the shoot.

Basketball Never Stops: Filming A Nike Commercial With Only One Light

Basketball Never Stops: Filming A Nike Commercial With Only One Light
If you were approached by a big client and asked to only shoot with one light, would you freak out or would you make the most of the situation? In Nike's latest basketball commercial Basketball Never Stops, they only used one single hard light to tell the story how the game and fans go on even after the court lights turn off. I think videos like this are a great reminder that sometimes less is more. Sometimes a simple setup can still produce dramatic results (even if you have you substitute a helicopter for a lightstand). Check out the video below and click the full post to see a short Behind The Scenes video on the making of this latest Nike Ad.

Composite Photographer Joel Grimes Explains HDR Portraits

Composite Photographer Joel Grimes Explains HDR Portraits

Joel Grimes is a commercial advertising photographer who is most known for his composite portraits. In his recent interview with [Framed], Joel discusses how he got started with his career, how he uses 16bit HDR images in his workflow, does a full photoshoot, and even shows off his musical talents. The video is long so take your time watching it because he gives a lot of useful tips. I'm trying to persuade Sean Armenta to create an Fstoppers Post Production Tutorial on this type of composite editing so if you have questions leave them in the comments below.

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