Commercial

Motorola Zoom Commercial BTS With Amazing Moving Sets

Motorola Zoom Commercial BTS With Amazing Moving Sets
Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days? Although this was an amazing accomplishment, I'm not sure it was worth the extra effort.

FS Original: How To Shoot And Retouch Beauty Photography

FS Original: How To Shoot And Retouch Beauty Photography
Patrick and I were invited to shoot a behind the scenes video with beauty photography Sam Yocum in NYC a few months ago. I've always been struck by the lighting and flawless models, makeup, and retouching that can be seen in high end Beauty work and so I couldn't wait to see a real professional work...Check out the video below to see a little on how Sam works as well as a very detailed tutorial on how he approaches his post production. Click the full post to see a bunch of Sam's beauty images.

Product Photography: How To Photograph A Beer Advertisement

Product Photography: How To Photograph A Beer Advertisement
Photographer Scott Bourke gives us a complete overview of how he took a fantastic product shot of a few bottles of beer. Scott uses a single flash and 4 reflectors to create a very professional looking image that any photographer (no matter how little gear they have) is capable of creating. As I have always said, photography is all about good lighting and good lighting does not mean expensive lighting. Let's hope that Scott is going to enter our BTSV contest. Check out the full post for the final image and a BTS diagram.

Twilight And Brokeback Mountain Photographer Kimberley French Talks Movie Photography

Twilight And Brokeback Mountain Photographer Kimberley French Talks Movie Photography
Hey everyone! I'm Reese and I'm excited to be a part of the Fstoppers team. My segment, The FS Spotlight, is a new weekly Q&A session with professional photographers at the absolute top of their field. The interviews are going to touch on everything from from how they reached rock star status to their shooting style to what cameras they shoot with as well as their advice to all aspiring photographers. Click the full post to read my interview with movie photographer Kimberley French! As a writer/photographer myself, I want to hear how photographers got to where they are and how they get these amazing shots; but more importantly I want to know what YOU want to hear from them as well. What’s your interest? Surfing? Combat photography? Food? Retouching? If you could score a 5 minute Q&A with any photographer in the world, who would that be? Let me know!

Annie Leibovitz Photographs Profoto Founder Conny Dufgran

Annie Leibovitz Photographs Profoto Founder Conny Dufgran
Everyone knows Annie Leibovitz is one of the most, if not THE most, well known photographer in the world. Her images evoke a strong sense of story, drama, and beauty. It's not surprising why so many advertising agencies choose Annie to take their clients' portraits. In this video Annie Leibovitz puts Profoto co-founder Conny Dufgran in front of his own lights for a series of environmental portraits. Like most of Annie's behind the scenes videos, you really have to pay attention to the details because she isn't going to spell it all out for you. The first time I watched this video I noticed how much feathering she does with her medium octaboxes, how she controls fill light with large black cards, and even a little on how she directs her subjects. I also like the magic arm trick she uses to get her softlighter closer to her subject...I might have to steal that one. If you have any tips you have taken from Leibovitz share them in the comments.

Utah Salt Flats: Photographing Capoeira With Natural Light And Strobe

Utah Salt Flats:  Photographing Capoeira With Natural Light And Strobe
Last time we featured a video from Mike Tittel, he was showcasing his edgy lighting look on some female tennis players. This time he has taken his photography team to the salt flats of Utah to photography the Brazilian sport Capoeira. For this shoot, Mike pulls out a few Profoto 7Bs with 2x3' gridded softboxes for many of the shots. However it's his natural lit shots that really grabbed my attention which he lit using the very helpful 4x6 California Sunbounce to fill his subjects. After the video, head over to Mike Tittel's Website to check out more of his work and click on the full post to read how Mike lit these shots in his own words.

Catching Up With Concert Photographer David Bergman

Catching Up With Concert Photographer David Bergman
This time last year Lee and I were profiling concert photographer David Bergman as he was shooting a series of Bon Jovi concerts in their New Jersey hometown. A lot has happened since then with David, and he is now currently traveling the world and seeing some pretty amazing venues. Mark Wallace recently caught up with the rockstar photographer and asked him some specific questions about both his photography and his concert website TourPhotographer.com. If you follow David on facebook, be prepared to be blown away and extremely jealous of his news feed - he's always up to something interesting.

Behind The Scenes: Throwing Lenovo Laptops Out Of Airplanes

Behind The Scenes: Throwing Lenovo Laptops Out Of Airplanes
Laptop makers Lenovo have released a new series of laptops that they claim can startup in less than 10 seconds. The new ThinkPad T420s and IdeaPad Y570 are using a new technology called Rapidboot which they claim makes their computers boot up faster than any other computer on the market. Lenovo teamed up with the ad agency McKinney to prove just how fast their Windows 7 computers can start. The idea was to throw a laptop out of a plane at 12,500 feet and see if it could trigger the parachute after loading Windows. Check out the behind the scenes video below and then head over to the full post to watch the final commercial. I'd love to see Apple run a marketing campaign like this!

LeBron James Photographed For GQ Magazine

LeBron James Photographed For GQ Magazine
Recently LeBron James was photographed for GQ Magazine. The video below is really just a promotion for that magazine but if you keep a sharp eye, there is some really good information to be learned. The lighting for most of the shots appears to be pretty simple; a single light above the camera. The size of the light changes from shot to shot from a huge parabolic reflector to a simple bare bulb held by an assistant.

An Athlete's POV Requires A DSLR Mounted To Their Heads

An Athlete's POV Requires A DSLR Mounted To Their Heads
The guys over at Stillmotion video have come up with a rather interesting way to film point of view video. Instead of mounting something small like a GoPro to a helmet, Stillmotion decided to use a Canon T2i. The camera was upside down directly in front of several football players' eyes as they trained in the 2011 NFL combine. Everything was made from common parts you can find at Home Depot or Lowes and the results are pretty interesting. After you watch the behind the scenes video below, head on over to the NFL Network to check out the final promo piece.

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