Commercial

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

BTS: Beats by Dr. Dre World Cup Ad, "The Game Before the Game"

BTS: Beats by Dr. Dre World Cup Ad, "The Game Before the Game"

If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home.

Lighting Like Leibovitz – The One Light Challenge

Lighting Like Leibovitz – The One Light Challenge

I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.

Clint Davis Proves Promo Mailers Aren't Dead

Clint Davis Proves Promo Mailers Aren't Dead

Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.

The Power of Perception – Creating A Reality For Commercial Clients

The Power of Perception – Creating A Reality For Commercial Clients

The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.

Fstoppers Atlantis: The Most Fulfilling Experience Of My Life So Far

Fstoppers Atlantis: The Most Fulfilling Experience Of My Life So Far

I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.

Check out These Surreal Digital Manipulations of the Four Classical Elements

Check out These Surreal Digital Manipulations of the Four Classical Elements

Edvin Puzinkevich is Senior Retoucher at Vault 49 - a New York design and illustration studio - where his clients have included notable names such as Nike, Intel, Audi, Levi’s, Chevrolet and Oakley. One of his personal projects, Elements, is especially interesting. Edvin explained to me that he wanted to explore the idea of people being able to control their surrounding elements, and how people could change and interact with the elements' physical characteristics.

Content Is King: 5 Fundamentals To Increase Social Engagement

 Content Is King: 5 Fundamentals To Increase Social Engagement

It all started with a conversation between filmmaker Justin Gustavision and I this past Friday. Justin works for Nadus Films who just released a brilliant award-winning documentary “BBoy For Life” which shows how break dancing has provided teenagers a way out of Guatemalan gang life. The film has been picked up by Starz and Discovery Channel, yet their social media presence could be considered dry, when it should be arousing a well-deserved tornado of hype.

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