Almost four years ago I began a new journey in my photography career. At the time I was still bartending part-time and concentrating on building the headshot side of my business, when hospitality photography came and slapped me upside the head. As it goes with most other good things, it all started over a few drinks with a friend, and has spiraled into a full second stream of income from photography.
Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck. Regardless, photography equipment is expensive and I know I'd rather not waste money on a gimmick product when the same result could be achieved with just the right strobe placement or accessory.
It's been an absolute pleasure seeing friends and colleagues getting chosen for social media campaigns and commercial photography jobs all around the world as a result of sharing their talents via Instagram. With mobile media teams popping up around the country bidding for projects with companies like GE, NatGeo Wild and beyond, it's amazing to see their work featured across the web and in print media. My pals Scott Borrero and Ravi Vora have teamed up with Jeep to create this awesome behind-the-scenes video about a trip out to Jackson Hole, Wyoming to shoot for their new Grand Cherokee. The results are just captivating.
In 2013, the photographic community was stunned by Jaroslav Wieczorkiewicz’s highly acclaimed creative images (NSFW) of pin-up girls layered in milk. Wieczorkiewicz’s work is in the headlines once again, but under a different light. Fairlife, a Coca-Cola company has launched a billboard campaign using Wieczorkiewicz’s milky pin-ups to sell its product line of milk. The sexy pin-ups have caused an uproar, with many people upset at the company for objectifying women to sell one of life’s basic necessities.
Sainsbury's produced a stunning, almost four-minute video commercial for this holiday season. The cinematic spot recreates a historical World War I moment in which, for a day or two in several spots along the front lines, the war paused for Christmas. Both sides were able to meet, play games, talk (as much as they could) and forget, for just a few hours, about why they were there.
In what surely must be one of the highest budget-to-film-length ratios in history, Airbus put five of its brand-new 300 million dollar A350 XWB planes together for a photoshoot. While most of the clips last only a few seconds, the amount of planning and preparation to pull something like this off is just staggering. With two chase planes, five hero planes, and the stakes as high as ever, watch how Airbus plans and pulls off this truly epic feat of filming and aviation.
When alpine photographer Kamil Tamiola was tapped to become the key photographer for a campaign announcing Phase One's Capture One Pro 8 software release at Photokina 2014, he had his work cut out for him. Nine weeks of planning went into this powerful concept of imagery that would be used as the subject for processing in the soon to be introduced software. In this video Tamiola takes us on a behind-the-scenes alpine exploration to Glacier Geant just above the town of Courmayeur in Aosta Valley.
For years I found myself making excuses as to why I wasn't creating the type of images that I so desperately wanted to make. I didn't have the gear, I didn't have a model, I didn't have access to a studio. At the end of the day, it came down to one simple thing, I never tried.
The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.
U.K. based cosmetic firm Molton Brown is known for spectacular, over-the-top photography particularly in their annual Christmas catalog. This recently released video takes us behind the scenes on the set of their 2014 holiday catalog with photographer Tom van Schelven as he and his crew transform a forest into an enchanted outdoor holiday banquet.
I’ll never forget the email; I was on a plane somewhere over the Florida coast, on my way to the Bahamas for the Fstoppers Workshops 2014. Just before I left the States, I had signed on with the artist consulting firm Wonderful Machine. The first step in preparation for a press release was to tear my website apart. The critique was tough and they slashed it hard… here I am in one of the most beautiful places in the world, feeling a truck load of anxiety. For years, I had thought I had a clean and straight to the point website, but it turns out I needed to strip it down even more.
Taking portraits at wide apertures and consistently nailing focus is is not an easy task. In fact, it’s a skill that must be practiced in order to master it. However, an aspect not often discussed in regards to capturing sharp images has nothing to do with the lens used or the f-stop. Here is the ultimate guide to capturing tack sharp images at wide apertures.
Excuse me a moment while I try and reassemble my brain, it’s kind of just been blown by the video reel I’m about to talk about. While I collect my senses, feel free to join me as I showcase this piece of artistic genius and the talent of the young lady who put it together. This might just be the most insane, joyous 50 second video you’ve ever seen.