I’m always one to preach the importance of prevention and preparation before walking into a photo shoot, but there are some things you just can’t prepare for. The more you shoot the more you come to find that gear will tend to fall apart after a excessive number of uses... and abuses.
Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?
DJI has been a major player in the quadcopter arena for quite some time. While there are MANY other brands out there, DJI has set out to make flying easy, especially for those with no experience. Now it will be even easier to start flying thanks to the addition of Autonomous flight. They call it Ground Station.
It's hard to look at our photography with objective eyes. We know how much planning went into the shoot. We know how complicated the shoot was. We know how many hours in Photoshop we spent. The sad truth is, none of that matters. Your image should speak for itself. Let me help you rate your photography fairly.
If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home.
I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.
Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.
My friend Chris Lavigne is what I like to call the "master of media" over at Wistia, which means he gets to make all their product videos and also spends a lot of time sharing tips and tricks he uses as a cinematographer. He recently released this video which explains how he records audio to his 5D Mark III in a somewhat unconventional, yet still effective, way.
The music business is a brutal, cutthroat, dog-eat-dog world and I lived it for nearly 10 years. Since the age of 16, I struggled as a touring musician, surviving off nothing but cold Spaghettios and sleeping in a decade-old 8-passenger van. I was fortunate enough to explore the nation and see things that most will never see, but by the time I left the business I was completely burnt out.
I've had some pretty amazing experiences in my life. Fstoppers.com has given me incredible opportunities like meeting Bon Jovi, or riding in the first Lamborghini Aventador in America. Our international workshop last week took a year of planning and insane amounts of stress. On top of it all, I had the flu during the entire week. Even still, last week was the most rewarding week of my life.
My friend Richard Thopmson just finished the post work on a shoot in the Southern California desert featuring a very rare Ford GT40 Mark IV using only natural light and a Phase One IQ250. He chose an incredible location in the desert and tried out two Schneider Kreuznach zoom lenses including the new 40-80mm LS f/4.0-5.6.
Ever wanted to read about an innovative commercial production involving bullet time innovation, mobile photography, the use of camera motion in sequenced stills, and a guy called Jesus who is an Evangelist and a literal savior? If so, look no further, your prayers have been answered, because this post covers all of these bases and more.
Edvin Puzinkevich is Senior Retoucher at Vault 49 - a New York design and illustration studio - where his clients have included notable names such as Nike, Intel, Audi, Levi’s, Chevrolet and Oakley. One of his personal projects, Elements, is especially interesting. Edvin explained to me that he wanted to explore the idea of people being able to control their surrounding elements, and how people could change and interact with the elements' physical characteristics.