Editorial

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Mercedes-Benz USA Wins on Instagram (Again) with #GLAPacked Campaign

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

Celebrity Covershoot at Amazing Locations in Las Vegas You Need to See to Believe

Celebrity Covershoot at Amazing Locations in Las Vegas You Need to See to Believe

Late last year I was contacted by one of my magazine clients to shoot their upcoming cover with Panic At The Disco front man Brendon Urie and it had to take place across the country in Las Vegas in about a week (I am NYC-based by the way). I scrambled to find some cool locations in the region, knowing full well I did not want to shoot in some cramped hotel suite. Little did I know that with some good researching and shrewd negotiating, I would find some of the coolest locations I have ever photographed, and just moments from the Las Vegas strip.

Communication: A Vital Detail Often Ignored

Communication: A Vital Detail Often Ignored

Buying expensive gear and mastering lighting and technique play an important role in photography but ultimately, these things are secondary in achieving a solid portrait when facial expressions are factored in. No matter the genre of photography, whether it's fashion, weddings or family portraits, connecting to the subject is far more important than any other detail in shooting portraits. When portraying a personality or specific mood, there is a necessity to connect and extract emotions and moods.

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

Why Taking On PA Jobs Can Be Good For Your Mental Health And Get You Future Work

A month ago I flew to North Carolina and was the Director of a 5 person crew for a week-long video shoot at a multi-million dollar corporate facility. Then just last week, I spent 4 days in Albuquerque as a Production Assistant, shooting behind the scenes images and getting lunch for the crew. My ego almost stopped me from taking that gig, but I’m glad it didn't. Here’s why.

Lighting Like Leibovitz – The One Light Challenge

Lighting Like Leibovitz – The One Light Challenge

I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.

A Look into Lindsay Adler's Dream Shoot Rentals

A Look into Lindsay Adler's Dream Shoot Rentals

Lindsay Adler launched her new company this spring, Dream Shoot Rentals to provide couture dress, accessories, and props to give photographers a source to execute their visions and build their portfolios. Lindsay explained her new vision for this company: “While teaching across the United States, photographers are always asking how they can get a hold of gorgeous clothing for their shoots. Often pieces are too expensive or difficult to attain.

You Are Not Your Own Photo Army. Do Not Burn Yourself Out.

You Are Not Your Own Photo Army. Do Not Burn Yourself Out.

So you've been working long hours at your desk or computer, rarely see your friends, when you're not working, you're thinking about work or shoots. Your portfolio and income may be improving (or trying to), but you feel like your personal life is falling apart in the process. Does this sound all too familiar? Well it all hits very close to home for me and it's what put me in the hospital last week.

With Adobe CC, We Were Promised Regular Updates... So Why a Big Hyped Release?

With Adobe CC, We Were Promised Regular Updates... So Why a Big Hyped Release?

Last week, Adobe teased one of the many new features they will be unveiling this week during their launch event in New York (and online). A question that I saw asked in the comments of that article, as well as again posed during a recent Adobe briefing I attended, asked that since we were promised fast and regular updates as a part of the Creative Cloud model, why then are we waiting for a major hyped release? Well, I have an answer for you.

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