Editorial

Shoot and Share Photographers - You Either Love Them or You Hate Them

Shoot and Share Photographers - You Either Love Them or You Hate Them

Over the last couple years, more and more photographers are turning towards a new business model of sharing the digital files with their clients rather than requiring them to place print orders to generate revenue. The traditional business model photographers who rely on sales of prints to make money are furious with the growing popularity of "shoot and share photographers" even going as far as "declaring war" against it. Here's what photographers need to know.

Post Something Boring on Facebook, They Will Punish You For It

Post Something Boring on Facebook, They Will Punish You For It

Facebook changed up their News Feed algorithm again in an effort to constantly improve our experience on the site. Their goal is for us to spend as much time as possible on Facebook and in an effort to keep us there they will now be featuring the most highly ranked posts first in our news feed followed by those with less engagement. What does that mean to all of us? In short, it means if you post something boring it now has even less of a chance of being seen. Let me explain.

What I Learned From Photographing 35 College Football Tailgates

What I Learned From Photographing 35 College Football Tailgates

In the fall of 2010, I decided to shoot my dream assignment. I knew that no one was going to pay me to go out and tackle this subject matter, and I had not seen any photographer do what I wanted to do, so I did it. At the time, I had no idea what the assignment would turn in to or how it would change me as a photographer and a person. Here is what I learned from photographing 35 College Football Tailgates.

Developing A Light Kit For Any Situation

Developing A Light Kit For Any Situation

7 years of shooting Automotive Editorial Photography has taught me to streamline as much as possible. One area I've simplified to fit my needs is my lighting kit. I used to rent gear wherever I could, but after you use your own gear long enough you almost develop a relationship with it and now I definitely prefer to use my own lights.

One Light, 56 Layers, One Magazine Cover.

One Light, 56 Layers, One Magazine Cover.

Automotive Editorial Photography will teach you many things. Mostly though, it'll teach you how to make something out of nothing and how to operate quickly and efficiently. I can't tell you how many times I've shown up to shoot a car only to be told it can't be moved from where it sits. It's those situations that will really test your mettle as a photographer and I've actually grown to love those challenges. One challenge from last year that I really enjoyed was a RIDES Magazine cover that would require fitting and lighting 10 cars. Here's how I did it.

Inside the Nightmare: The Delightfully Twisted Imagery of Joshua Hoffine

Inside the Nightmare: The Delightfully Twisted Imagery of Joshua Hoffine

Chilling to the bone, Joshua Hoffine's children horror series is one that will keep haunting you even with the lights on. He uses his own daughters as the terrified dreamers in the images, and the results have definitely caught the attention of many people, going viral recently. We get to know the man behind the maniacal machinations and how he captures these childhood fears.

Dear Hasselblad: I Like That You’re Widening Your Audience, But Hate How You’re Doing It

Dear Hasselblad: I Like That You’re Widening Your Audience, But Hate How You’re Doing It

The photography industry is so drastically different today than it was just ten years ago that if you’re going to survive, you absolutely have to be dynamic and ready to adapt to the things quickly. You have to find your niche and go for it full force or risk failure. Hasselblad is doing this with their form-over-function Lunar and Stellar. Yet I’m left thinking… Hasselblad, I’m not certain you thought this latest set of moves through. I’m not certain you know what’s happening to your brand. I’m not certain this is where you need to be.

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