Sometimes it’s a pain to bring a client to your studio, or maybe you don’t even own a studio. In these situations you must figure out a way to bring the studio to the client. Diana Deaver shows us a quick glimpse of her last shoot that involved bringing a paper background and a single large parabolic reflector into a clothing store.
I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.
Recently over at the forum, a conversation came up about shooting nudes and glamour style images. One of our readers recommended a short documentary on famous fashion photographer Helmut Newton. We’ve all seen Helmut’s images but if you were like me you might not have known the man behind the images. This 5 part documentary, filmed by June Netwon, shows Helmut working through his shoots with such famous models as Cindy Crawford and Claudia Schiffer as well as the legendary Luciano Pavarotti. It always amazes me how images I would consider ‘snapshots’ can become iconic images in the fashion world. Fashion photography today often involves studio lighting and extensive photoshop, but as this documentary shows, Helmut was able to cut through the heart of his subjects with nothing more than a film camera often times in auto exposure. Check out more about Helmut over at the Helmut bookstore.
I was going to post a video showing Rafael Nadal’s latest Armani underwear shoot but figured Megan Fox might be a little easier on the eyes. Now you are probably thinking that any photoshoot with Megan Fox wearing little to nothing would probably produce strong images from any photographer and you’d be right. But what I found interesting was the way photographers Mert and Marcus used hotlights and large scrims to light the entire set creating a natural light feel. You can see the setup around :35 seconds. Not everyone has access to large HMI lights but it’s still an interesting way to shoot and could probably be reproduced firing strobes into white walls in a room. Click the full post to see the final video and you can see the photos here.
I have to admit, I really enjoy the bands, artists, photographers and other creative professionals I discover watching Carson Daly’s show Last Call. One such artist is Los Angeles based photographer Alex Prager. If I had to describe her work, it would be very editorial in nature with a lot of retro clothing, fashion wigs, and classic Americana references. What I find most inspiring about her work is that she holds nothing back when creating the bright and simple world found in her photographs. Almost every one of her images looks as if it was actually created in 1967 whether it be the hair style, the makeup, the clothing, the cultural references, or even the lighting and film grain. What’s even more remarkable is her humble story on how she became a photographer with no formal training at all. If you enjoy this interview from MOMA then click the full post to watch more candid video of Alex talking about her work.
I created the iPhone Fashion Shoot to attempt to prove this point. 50% of the people who saw it “got” it and the other 50% claimed that it only looked good because I used $10,000 worth of light. Well I’ve always said “light is light” and all those expensive light modifiers do is make the light source bigger or smaller. Don’t believe me? Bert Stephani will take over where I left off shooting with these work lights (the same ones that I used for part of the iPhone shoot) and a shower curtain.
When I received an email from Marie-Louise Cadosch saying she had a behind the scenes video featuring “Lord Vader” I may have rolled my eyes. Chances were good though that her photoshoot would be badass because her previous videos on Fstoppers are some of my favorites. I have come to expect the worst when photographers use famous super heroes or villains in their shoots, but what Marie-Louise did with this theme is pretty stunning. I can’t remember the full story of the Twi’leks but the story told here in these images is pretty interesting. It looks like everything was shot with large softboxes in a cross lit position with a final key softbox up above. I’ll try to get someone from Marc & Louis Photography to leave some additional information in the comments because these images are pretty cool.
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.
Karl Taylor is an excellent photographer from England who has become a leading teacher in the “how to” photography market. In his latest video he explains a few lighting techniques he uses in the studio while shooting some crazy hair styles. Karl is using a single Elinchrom monolight but is pairing it up with two Canon 580EX flashes. In the video he explains why this setup is ideal for his lighting style and useful for many applications. If you enjoy his teaching, check out his instructional videos on his website as well as some crazy location photos in his port.
Bara Prasilova is a photographer and artist from Prague with quite a list of awards to her name . Recently she teamed up with Quicksilver Women in Europe and began photographing some of their ambassadors. What I love about her work is that she creates a very dreamy mood with muted colors and often unorthodox poses. Click the full post to view more photos from this session and head over to the news section of her website to view the entire collection.
When it comes to my photoshoots, I almost always look for shade. I find managing harsh, direct sunlight to be a problem for a number of reasons but I may have to give it another shot. In the video below Phillip Dixon shows us that not only is it possible to directly light your subject with the sun, it can produce stunning results.
The guys over a Lighten Up And Shoot have created a quick video that shows how they quickly created some very compelling images of a model with very little work. I think its very easy for us to over-think when we are on a shoot but sometimes the easiest answer is the best answer.
The Stolen Scream
5 Days ago we released The Stolen Scream, a story about Noam Galai’s stolen photographs. So far, it has been viewed by over 130,000 people and hundreds of websites have already picked up the story. As you know, Noam has made almost no money from his images being used around the world but I think that we can help him in a small way.
How you can help
We have decided to make the Fstoppers March Photoshop Contest a t-shirt/graphics contest to support Noam. If you want to donate your talent to help Noam, please download either his original image, or the graphic image of his scream and create your own design from it. Once you create a graphic, post it here on our forum. At the end of the month Noam himself will choose his favorite graphic and it will be sold in his scream store. All proceeds from the design will go to Noam but the winner will receive a t-shirt with his or her winning design on it plus an Urban Design 70 bag from Think Tank.
If you don’t have the time or the talent to be a part of the contest, you can still help by sharing this contest on Twitter or Facebook. You can also support Noam by purchasing his original scream designs.
As I’m sitting in the San Diego airport waiting to lose my entire day to layovers and time changes, I finally have some time to catch up on our email account. One video that was submitted to us multiple times was recently featured by our friends over at Strobist and showcases fashion photographer Martin Prihoda. Martin has relocated his business to India where he continues to produce clean and commercial style images for print. In this video he takes us BTS on his December cover for Cosmopolitan India and gives us a great explanation on how hard and soft light can be used as fill to control the transitions in your shadows.
Yes, you read the title correctly. The famous female Mattel toy has photoshoots, and they are actually quite extravagant. When I first saw this I thought it was a joke but after doing some research I found that Mattel designer Robert Best has big production photoshoots like this for all his Barbie Fashion Model Collections. The photographer is Paul Jordan at Mattel, and the final products are really interesting considering these are just toys. If you don’t want to go through all the set building and fashion lighting required to get these photos, you can always use a simple reflector just like this Barbie fashion photographer. Click the full post to see the final image and other images featuring Barbie.