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Fashion

The Life And Career Of Photographer Albert Watson

RETV, a new video based website started by Resource Magazine recently filmed a quick interview with Albert Watson. During the interview Watson talks about his humble beginnings and walks us through a few of his famous shoots. Watson claims that many photographers get into the field simply because they enjoy the technical aspects of the gear. He also says that these are the same people the continue to ask him the same “stupid question” when he shows his work; “What camera was this shot on?”



A New iPhone Fashion Shoot To Silence The Haters

I released The iPhone Fashion Shoot back in July of 2010 thinking that it would be a fun way to prove a simple point (that people can create compelling images with any camera). I never thought 1, that the video would become so huge and 2, that 50% of everyone who saw it would totally miss the point. Half of the comments made on my video are about my expensive studio lights, professional model, professional hair, makeup, and retouching. People still didn’t want to admit that they were capable of taking great shots on whatever gear they had.

Still to this day I get emails all the time where people suggest that I do another iPhone Fashion Shoot outside with natural light and without a professional model but I was never interested. I really don’t want to become known as the “iPhone photographer” and these videos are a lot of work to produce.

Well I just got an email from Pye at SLR Lounge and he did all of the work for me! Pye takes a normal girl outside and uses 2 reflectors to create stunning images… It does not get any more simple than this… The point has now officially been made. No more excuses people.



Annie Leibovitz: Life Through a Lens

Annie Leibovitz: Life Through a Lens traces the arc of Annie’s photographic life, her aspirations to artistry and the trajectory of her career. The film depicts the various phases that shaped her life including childhood, the tumultuous sixties, her transition from Rolling Stone to Vanity Fair magazine and later her most significant personal relationships including motherhood.

Check out the full post for the rest of the documentary.


Behind The Scenes With Fashion Photographer Mario Testino

Most guys are drawn to fashion photography for the over the top concepts and beautiful women. The issue is that most of these men will never truly gain an interest for fashion and sadly, shooting a pretty girl isn’t really “fashion photography” at all.

Mario Testino is to many, the top fashion photographer in the world. Testino rarely allows cameras to roll while he shoots but in these three videos we can get a glimpse of what a true fashion photographer is. Check out the full post for the other two videos.



A Million Tshirts And One Photo Studio

Full time photographers aren’t the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What’s unique about the products shots on the Threadless website is that they aren’t the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It’s pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.

Full Tutorial On Mastering Studio Light

We have featured many of Mark Wallace’s excellent tutorials with Adorama TV, and it is apparent from the comments that everyone appreciates his simple and thorough explanations. Recently Mark released a full length DVD that covers a wide range of topics for all levels of photographers. There must be over 15 different lighting setups, and he covers everything from portraits, headshots, fashion, and glamour to camera gear, light modifiers, and the properties of light.

We always feature quality videos for free on Fstoppers, but we also realize a lot of work can go into these extensive DVD tutorials. If you’ve enjoyed the tutorials Mark has given for free, take some time to check out his Studio Lighting Essentials DVD. If you prefer a more hands on approach, Mark has several Studio Lighting 101 classes which we hope to check out ourselves next time we are in Phoenix, AZ.

A Glimpse Of Shooting Commercial Ads With Hot Lights

I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.

Helmut Newton: Portrait Of A Fashion Icon (NSFW)

Recently over at the forum, a conversation came up about shooting nudes and glamour style images. One of our readers recommended a short documentary on famous fashion photographer Helmut Newton. We’ve all seen Helmut’s images but if you were like me you might not have known the man behind the images. This 5 part documentary, filmed by June Netwon, shows Helmut working through his shoots with such famous models as Cindy Crawford and Claudia Schiffer as well as the legendary Luciano Pavarotti. It always amazes me how images I would consider ‘snapshots’ can become iconic images in the fashion world. Fashion photography today often involves studio lighting and extensive photoshop, but as this documentary shows, Helmut was able to cut through the heart of his subjects with nothing more than a film camera often times in auto exposure. Check out more about Helmut over at the Helmut bookstore.

Megan Fox In Underwear, Armani Underwear

I was going to post a video showing Rafael Nadal’s latest Armani underwear shoot but figured Megan Fox might be a little easier on the eyes. Now you are probably thinking that any photoshoot with Megan Fox wearing little to nothing would probably produce strong images from any photographer and you’d be right. But what I found interesting was the way photographers Mert and Marcus used hotlights and large scrims to light the entire set creating a natural light feel. You can see the setup around :35 seconds. Not everyone has access to large HMI lights but it’s still an interesting way to shoot and could probably be reproduced firing strobes into white walls in a room. Click the full post to see the final video and you can see the photos here.

Alex Prager Was Born In the Wrong Decade

alex prager photographerI have to admit, I really enjoy the bands, artists, photographers and other creative professionals I discover watching Carson Daly’s show Last Call. One such artist is Los Angeles based photographer Alex Prager. If I had to describe her work, it would be very editorial in nature with a lot of retro clothing, fashion wigs, and classic Americana references. What I find most inspiring about her work is that she holds nothing back when creating the bright and simple world found in her photographs. Almost every one of her images looks as if it was actually created in 1967 whether it be the hair style, the makeup, the clothing, the cultural references, or even the lighting and film grain. What’s even more remarkable is her humble story on how she became a photographer with no formal training at all. If you enjoy this interview from MOMA then click the full post to watch more candid video of Alex talking about her work.

More Proof That Expensive Gear Does Not Equal Good Pictures

I created the iPhone Fashion Shoot to attempt to prove this point. 50% of the people who saw it “got” it and the other 50% claimed that it only looked good because I used $10,000 worth of light. Well I’ve always said “light is light” and all those expensive light modifiers do is make the light source bigger or smaller. Don’t believe me? Bert Stephani will take over where I left off shooting with these work lights (the same ones that I used for part of the iPhone shoot) and a shower curtain.



A Photoshoot For The Star Wars Fans

When I received an email from Marie-Louise Cadosch saying she had a behind the scenes video featuring “Lord Vader” I may have rolled my eyes. Chances were good though that her photoshoot would be badass because her previous videos on Fstoppers are some of my favorites. I have come to expect the worst when photographers use famous super heroes or villains in their shoots, but what Marie-Louise did with this theme is pretty stunning. I can’t remember the full story of the Twi’leks but the story told here in these images is pretty interesting. It looks like everything was shot with large softboxes in a cross lit position with a final key softbox up above. I’ll try to get someone from Marc & Louis Photography to leave some additional information in the comments because these images are pretty cool.

Ralph Lauren’s Runway Event Goes 4D

The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.

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