I was a little on the fence whether this video was good enough for the front page of Fstoppers or not. Although there is no technical information in this video, I think the final photos by Thomas Vassort are outstanding and should inspire us all to raise the bar on our commercial style shoots. I really love the aviation vibe Daniel Hechter went with on their Spring 2011 clothing campaign. It appears most if not all of these images were shot using natural light along with hot lights or HMIs which is probably a lighting style few of us have used. It also appears these were all shot on a regular old Canon DSLR (somewhat rare for campaigns like this). Check out the final photos in the full post.
Director Paul Clements produced a pretty amazing commercial for Cat Footwear. By using a single high frame rate video camera and a large array of DSLRs he produced something that I am having trouble describing with words. You’ll just have to watch it for yourself.
Check out the BTS below and the finished product in the full post.
One of my favorite bands recently is The Black Keys (ironically, I like most bands with the world Black in them). They have really exploded in popularity with the release of their current album Brothers, and the latest video to come from that album is Howlin’ For You. In a nutshell, this video is ridiculously badass; I’ve never seen a music video completely bury the music under a fake trailer before! The Black Keys are pretty good about making BTSVs, and in this one Chris Marrs Piliero explains the concept behind probably his best video to date. There’s not a lot of technical talk in this clip but the overall concept and great directing make it worth watching. Pick up at least one Black Keys record if you think about it and check out the final music video in the full post.
I was going to post a video showing Rafael Nadal’s latest Armani underwear shoot but figured Megan Fox might be a little easier on the eyes. Now you are probably thinking that any photoshoot with Megan Fox wearing little to nothing would probably produce strong images from any photographer and you’d be right. But what I found interesting was the way photographers Mert and Marcus used hotlights and large scrims to light the entire set creating a natural light feel. You can see the setup around :35 seconds. Not everyone has access to large HMI lights but it’s still an interesting way to shoot and could probably be reproduced firing strobes into white walls in a room. Click the full post to see the final video and you can see the photos here.
When Denis Smith found himself faced with a dark depression in his life, he found motivation and purpose through his newly found photography hobby. After moving to South Australia, Denis picked up a camera and began to explore the serendipitous world of night photography. After playing around with long exposures he realized he could bring his own creativity to his images in the form of light painting. Denis’s images are really interesting because he mixes strong technical long exposure landscapes with his unique “ball of light” light painting technique. Skip to 5:20 on this video to see how he came up with the idea and check out many examples of his work over at Ball of Light.
I created the iPhone Fashion Shoot to attempt to prove this point. 50% of the people who saw it “got” it and the other 50% claimed that it only looked good because I used $10,000 worth of light. Well I’ve always said “light is light” and all those expensive light modifiers do is make the light source bigger or smaller. Don’t believe me? Bert Stephani will take over where I left off shooting with these work lights (the same ones that I used for part of the iPhone shoot) and a shower curtain.
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.
If you were a film student and your professor gave you an assignment requiring you to show a series of different lighting setups, what would you do? John Note and his fellow classmates created a pretty funny video tutorial that shows 10 different lighting setups that you could use in both your films and your still images. If you are a photographer you might not be completely familiar with the power references but you can probably imagine the different ratios if you had to convert them to strobes or speedlights. I have often found in my own photography that simply changing the lighting setup to one which I might normally overlook can really change the story telling element of your photos. Has anyone else tried to reproduce morning light or midnight lighting before?
Scott Martin and Lance Keimig teach a night photography workshop in Texas and they created a quick BTS of the experience. The video is beautifully filmed and incredibly interesting to watch.
If you haven’t checked out Mark Wallace’s Adorama TV channel over at youtube you really should. He does a great job creating informative and useful videos on all sorts of digital photography and videography topics. In his most recent video, Mark shows a lot of different types of hot lights that can be used for lighting both your behind the scenes videos as well as your photoshoots themselves. He also talks a bit about how to light different subjects including how to light for a two person interview. Here at Fstopppers, we are using the Photoflex Starlights for our video productions. We really enjoy the versatility they give us but of course you can use anything that fits your budget. I know photographers sometimes stray away from constant lighting in favor of strobes so if you have any questions or thoughts about how to use these to the fullest, leave a comment below.
The holiday season is almost behind us and if you’ve spent any time watching
college football tv then you’ve probably seen the new holiday Victoria’s Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can’t give away all their secrets so don’t expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content :) Two more videos in the full post.
Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix.
Still a good video though :)
The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It’s like these guys were spying on me as I was doing it!
Jesse Rosten got his hands on $4500 worth of iPads and decided to do a photoshoot with them. You may be thinking that this is totally pointless and for stills I might have to agree that this is overkill but a single iPad could be used to add softlight to extremely low lit scenes; something a small strobe could never do. An iPad can also change color temperature to match the ambient light around it. I see this being used more for video that stills anyway. Don’t believe me? Well you can buy this light panel for $500 and I’ll stick to my iPad.
Some of you may not remember this but as a very young kid with HBO in the house, I remember always being amazed watching this intro. Now I think movies on HBO just start with the parental ratings and nothing more. So next time you are thinking of making a cool intro for your business in after effects, remember how much harder it actually could be! As always, click the full post to view the original trailer.
Remember Dentsu London? They were the guys that did the iPad video that we posted a few days ago. Well they just released their new project and I am blown away. These guys were hired by Canon to create a commercial for their Pixma printers. They decided to shoot splashing ink in ultra slomo.