I created the iPhone Fashion Shoot to attempt to prove this point. 50% of the people who saw it “got” it and the other 50% claimed that it only looked good because I used $10,000 worth of light. Well I’ve always said “light is light” and all those expensive light modifiers do is make the light source bigger or smaller. Don’t believe me? Bert Stephani will take over where I left off shooting with these work lights (the same ones that I used for part of the iPhone shoot) and a shower curtain.
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC and they filmed a great behind the scenes video. Click the full post to see the final video and several other amazing videos.
If you were a film student and your professor gave you an assignment requiring you to show a series of different lighting setups, what would you do? John Note and his fellow classmates created a pretty funny video tutorial that shows 10 different lighting setups that you could use in both your films and your still images. If you are a photographer you might not be completely familiar with the power references but you can probably imagine the different ratios if you had to convert them to strobes or speedlights. I have often found in my own photography that simply changing the lighting setup to one which I might normally overlook can really change the story telling element of your photos. Has anyone else tried to reproduce morning light or midnight lighting before?
Scott Martin and Lance Keimig teach a night photography workshop in Texas and they created a quick BTS of the experience. The video is beautifully filmed and incredibly interesting to watch.
If you haven’t checked out Mark Wallace’s Adorama TV channel over at youtube you really should. He does a great job creating informative and useful videos on all sorts of digital photography and videography topics. In his most recent video, Mark shows a lot of different types of hot lights that can be used for lighting both your behind the scenes videos as well as your photoshoots themselves. He also talks a bit about how to light different subjects including how to light for a two person interview. Here at Fstopppers, we are using the Photoflex Starlights for our video productions. We really enjoy the versatility they give us but of course you can use anything that fits your budget. I know photographers sometimes stray away from constant lighting in favor of strobes so if you have any questions or thoughts about how to use these to the fullest, leave a comment below.
The holiday season is almost behind us and if you’ve spent any time watching
college football tv then you’ve probably seen the new holiday Victoria’s Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can’t give away all their secrets so don’t expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content Two more videos in the full post.
Now I am not going to jump to any conclusions. Maybe these guys and gals had a VERY similar idea, and not one of them had seen the iPhone Fashion Shoot (which has been seen by about a million photographers so far). And even though this video is filmed in the exact same way and has all of the exact same information, MAYBE it is just a coincidence. And MAYBE this really is the worlds first and I am actually living in the Matrix.
Still a good video though
The strangest part about this whole thing is that we actually used a super-clamp to mount the camera in my video but we changed it and went with the velcro because it was blocking the button on the phone and it was never actually shown in the video. It’s like these guys were spying on me as I was doing it!
Jesse Rosten got his hands on $4500 worth of iPads and decided to do a photoshoot with them. You may be thinking that this is totally pointless and for stills I might have to agree that this is overkill but a single iPad could be used to add softlight to extremely low lit scenes; something a small strobe could never do. An iPad can also change color temperature to match the ambient light around it. I see this being used more for video that stills anyway. Don’t believe me? Well you can buy this light panel for $500 and I’ll stick to my iPad.
Some of you may not remember this but as a very young kid with HBO in the house, I remember always being amazed watching this intro. Now I think movies on HBO just start with the parental ratings and nothing more. So next time you are thinking of making a cool intro for your business in after effects, remember how much harder it actually could be! As always, click the full post to view the original trailer.
Remember Dentsu London? They were the guys that did the iPad video that we posted a few days ago. Well they just released their new project and I am blown away. These guys were hired by Canon to create a commercial for their Pixma printers. They decided to shoot splashing ink in ultra slomo.
Today we have something special for everyone. Back in April, superstar photographer Russell James allowed live cameras onto his set at Pier 59 Studios as he shot supermodel Adriana Lima. The concept is outstanding: Russell gives you a full all access view into the creative process and exposes all his techniques while shooting on his project Nomad Two Worlds. While this full photoshoot requires 7 full length videos, the concept is brilliantly simple: 1 tree, 1 light, and 1 model. You can’t get any easier than that….that is if you can secure a supermodel! It also helps that Russell is shooting on Canon’s top of the line camera too. Hope this spices up your Monday a little.
I just stumbled upon this amazing skateboard video moments ago. As I was watching it I thought, “man I wish I could put this on FS but I’m sure there isn’t any BTS”. I was pleasantly surprised to find that the second half of the video is all BTS footage. Enjoy!
Today we have not one but THREE behind the scenes videos for the latest Victoria’s Secret television ad Incredible. The first one shows the scope of the production from the perspective of the models. You can also see how well these new bras fit and why they are so incredible. The second one was edited by FS reader and film maker Adam Boozer who shot a short ad for Verizon showcasing production designer Jeffrey Beecroft. Adam’s video is about how Jeffrey uses his cell phone to show art directors different sets, ideas, and locations around the world. Finally, the third is from Ed Razek who is the chief creative officer at Victoria’s Secret. There is a little bit to take from all of these and you can watch the final commercial on TV or in the full post.
When we launched Fstoppers back in February we were working hard to create our own original video content to help kick off our website. After shooting this video it got buried in my computer before I had time to edit it because we were also working to complete multiple other videos at the same time. I finally had enough free time to finish up this quick food shoot. View the full post to read the full story.
Cris Matthews just sent this video over to me. He did a few tests with the iPhone 4 and a ring light. He also used his iPad to review and edit the images. I have gota say, if I can easily and instantly view my shots on an iPad like they seem to be doing I will buy one tomorrow.