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Sigma Shocks Us with New 50mm f/1.4 Priced Far Below Expectations

If you had to guess, you probably would have guessed $1200 for the upcoming and highly anticipated Sigma 50mm f/1.4. It’s the most common guess I’ve heard. It’s a good guess, and one that takes into consideration the quality that Sigma has been putting out recently and the pricing of competitors. But it would be a wrong guess. That’s right, Sigma has decided to keep the lens in the sub-$1000 price range at only $949. [more]

Lomography Announces New Russar+ 20mm Lens

Lomography, the company behind the reinvention of the Petzval lens, announced a new Russar+ optic this week. The Russar+ is a 20mm f/5.6 – f/22 M mount lens that is based upon the 1958 Russar and is compatible with M mount analogue and L39 digital cameras. [more]

Nikon Announces New AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR Lens

For only $896.95, you can pre-order the new Nikon AF-S DX NIKKOR 18-300mm f/3.5-6.3G ED VR Lens from B&H today! With an estimated ship date of April 24, you could be shooting with some new gear in no time. The details listed for this lens make it off to be quite nice and perfect for anyone looking for a not-too-cheap and not-too-expensive do-a-lot lens for their bag. [more]

Dropbox Introduces Carousel, A New Mobile Gallery

Dropbox posted today on their blog about a new mobile gallery they are releasing called Carousel. The gallery will be for displaying photos and videos from your life and they are claiming it is “unlike other mobile galleries.” The size of your Carousel isn’t constrained by the space of your phone, so no more worrying about losing your life’s memories as they will always be in one place. [more]

Lensbaby Unveils a New 5.8mm f/3.5 Circular Fisheye Lens

You heard right! Lensbaby announced the official release of their new 5.8mm f/3.5 Circular Fisheye Lens early this morning. It is currently available for pre-order for only $299.95 on B&H right now and the sample photos and details listed are definitely something that might make you consider adding this to your bag. [more]

Mary Ellen Mark To Receive “Outstanding Contribution To Photography” Award

Mary Ellen Mark is one of the world’s greatest and most influential documentary photographers. Next month, 65 years after she took her first photograph, she will be the recipient of the Sony World Photography “Outstanding Contribution to Photography” 2014 Award. What is it that earns a photographer such an esteemed accolade? Let’s take a brief look at her work to find out. [more]

ProMediaGear Takes Their Dual Curved/Straight Slider to Kickstarter

Earlier this year at WPPI, ProMediaGear showed us something we thought was really awesome: a slider that easily flips between curved and straight. It’s a really simple idea that no one had ever thought of: why can’t the two types coexist? Now ProMediaGear wants to get their slider to market faster through crowd-funding on Kickstarter. [more]

Adobe Announces Mobile/Tablet Support For Lightroom

In 2007, Adobe released Lightroom to the world and completely revolutionized the workflow for photographers everywhere. With each new release, Adobe has built new features and tools that have wowed us all. Well, announced and released tonight, Adobe brings us Adobe Lightroom Mobile – allowing you to sync and edit on the go. The best part of all? It’s a free update for those on the Creative Cloud. [more]

Blackmagic Announces a Broadcast Camera with a Massive Viewfinder: Studio Camera

Apparently Blackmagic has been busy this past year, as not only have we seen the URSA at NAB, but also they just announced the Studio Camera. Inside its magnesium alloy body you get a massive 10” viewfinder, 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in optical fiber and SDI connections that let you connect to your switcher with a single cable. [more]

Blackmagic Announces the New URSA, a Camera with an Interchangeable Sensor

Blackmagic has announced a new camera, the URSA. It has multiple accessories built in, including a massive 10 inch fold out on set monitor, large user upgradable Super 35 global shutter 4K image sensor and internal dual RAW and Apple ProRes recorders. It also has a swappable sensor, so you can choose EF or PL lens mounts, or even a broadcast video sensor with B4 mount, or even upgrade the camera in the future. [more]

Atomos Announces the “Shogun” for Recording 4K from the a7S

Just after the Sony a7S announcement, Atomos has already announced a 4K recorder for use with the new video & low-light monster. The new Atomos Shogun can handle the full uncompressed YCbCr 4:2:2 video right out of camera. Just like the Atomos Samurai and Ninja Blade, the Shogun allows for 422 10-bit images straight off the camera recorded right to SSD (or RAIDed HDD) in 4K HD ProRes, Avid DNxHD, or RAW Cinema DNG. [more]

Tokina Releases New Wide-Angle Cinema Zooms

Today Tokina released two new ultra wide zooms into their ATX Cinema line of lenses, a 11-16mm T3.0 and a 12-28mm T3.0 (both are modified versions of their popular 11-16mm f/2.8 and 16-28mm f/2.8). Both lenses have click-less aperture rings as well as 0.8 pitch gears on focus, aperture, and zoom rings. [more]

Watch Sony’s Impressive Official Test Reel from the New a7S

Sony’s newly announced a7S is shaping up to be a video behemoth. Yes, this video really impressed me. With its light weight and quality sensor, if they hit the right price point Sony could have the camera I would be tempted to leave Canon for. “Features newly developed, wide dynamic range sensor with awe-inspiring sensitivity. [more]

Samsung Jumps Out into the SD / microSD Card Space with Color-Coded Line

For quite some time now Samsung has seemed content to sell their SD card tech unbranded and basically unknown to the public. You might be unaware you’re using a Samsung SD or Micro SD right now, either locked away in your phone or branded under a different name. But starting today, Samsung has decided to change that, offering three new levels from consumer to pro, with the pro 64 GB card showing impressive specs for a first-time seller. [more]

Sony Announces the Sony a7S, a Mirrorless Full Frame Video Monster

Sony impressed everyone late last year with the announcement of the Sony A7/A7R, mirrorless full frame cameras packed with plenty of features. Well today, in wake of NAB, Sony gave a press conference to show their update to their mirrorless line with the A7s – a full frame mirrorless camera sporting 4K video and plenty of other features with video in mind. [more]

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