Opinion

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.

Photographer Claims Nike 'Jumpman' Logo Stolen from His Photo of Michael Jordan

Photographer Claims Nike 'Jumpman' Logo Stolen from His Photo of Michael Jordan

As a designer I've always been fascinated with branding and the history of logo marks across many top-tier brands. From Apple to Adidas, every brand has its story, and some of which are disputed. That includes Nike and their iconic Michael Jordan "Jumpman" logo mark used on the wildly famous Air Jordan shoe line. Photographer Jacobus Rentmeester is now suing Nike in Oregon Federal Court for copyright infringement on the photo he shot in 1985 of the famed basketball star in which he says the logo was based.

How Would You Build a Thousand Dollar Kit from Scratch?

How Would You Build a Thousand Dollar Kit from Scratch?

This week DigitalRev put up a video challenging Kai and Lok to build a decent photo kit from scratch for a thousand bucks. While $1,000 is a decent amount of coin for most people (certainly including myself), it wouldn't put too much of a dent in any pro's photo kit. Just two days ago, posted an article showing off his fleet of awesome Broncolor lighting gear - a $20K setup! While I wouldn't care to start my own (small) kit over from scratch, I think it's a fun little mental experiment. Here's what I've come up with.

Nigel Barker Tackles the Controversy of Digital Retouching

Nigel Barker Tackles the Controversy of Digital Retouching

Digital retouching is a touchy subject. Many see it as virtual plastic surgery, a dishonest concealment of the person’s true self — creating an unrealistic standard of beauty. Others view it as a means of helping a person look their best, or to achieve an artistic vision. Either way, there doesn’t seem to be much sign that this trend is about to change. Countless articles have been dedicated to this debate, but it is not every day that we hear a famous photographer weigh in on this issue. In this video, fashion photographer and past judge of America’s Next Top Model, Nigel Barker steps up to defend this form of image manipulation with some interesting justifications.

Trade Secrets: How Much Knowledge Are Photographers Obligated to Share?

Trade Secrets: How Much Knowledge Are Photographers Obligated to Share?

Trade secrets exist in every industry known to man. In most industries, trade secrets are common, expected, and understood. No one gets all bent out of shape about Coca-Cola keeping their formula a mystery. No one stops using Google because they don't share their search algorithm. Without these secrets, a vast number of companies wouldn't even exist. The whole primus of having a trade secret is having the ability to do or create something no one else can recreate. With that being said, are we as photographers allowed to have trade secrets or are we obligated to share our knowledge with everyone?

How Camera Companies Are Doing It All Wrong, and How They Could Fix It

How Camera Companies Are Doing It All Wrong, and How They Could Fix It

Patrick Hall shared some opinions about what features our professional DSLRs absolutely should have, but don’t, going into 2015. And he was right. But as happy as having those features would make us, not one or even all of them would allow any single company to become the next Apple or Google of the photography world. However, there’s something bigger that no one is thinking about — or at least there aren’t any signs of it. Canon, Nikon, Sony, Fujifilm, Phase One, Hasselblad; no one seems to be doing what it would really take.

Is Future Proofing Obsolete? Apple Adopts New USB Port

Is Future Proofing Obsolete? Apple Adopts New USB Port

From 3 megapixels to 10 megapixels to 50 megapixels, the world of photography has changed significantly over the last 10 years. With the changes in technology, we're always in battle to keep our work and data on the most current iteration. With the rumors of the next Apple MacBook Air, it seems that the USB port is under attack, making photographers everywhere questions how they can keep their work on the most recent format.

A Quick Tip to Improve Your Final Image

A Quick Tip to Improve Your Final Image

As a family photographer, I often find myself pushing the limits with how fast I'm moving. Sometimes I'm trying to get a shot before the 2-year-old child decides he hates what is happening, and other times I'm rushing to make sure I accomplish everything the family wanted to get. It doesn't matter what situation I'm in. Anytime I'm rushing, my images suffer. Last year at WPPI while attending one of Jerry Ghionis' classes, he said something that really stuck with me, and helped improve my photography. Ghionis said to slow down.

Working With a Muse: Is the Search for a Creative Soulmate Worth the Trouble?

Working With a Muse: Is the Search for a Creative Soulmate Worth the Trouble?

Having your own muse, a person on call who is willing and able to bring your creative ideas to life, is a gift. Traditionally female, muses have been the source of many artistic inspirations and great works of art, due to their beauty, character, or some other mysterious quality. Problem is, these collaborations can become murky as conflicting goals, crossed boundaries, and trust issues seep into what was “a good thing.” How can working with a muse revolutionize your work? Are the benefits of finding one worth the trouble?

Is It Possible To Produce High End Video With A $600 Point & Shoot?

Is It Possible To Produce High End Video With A $600 Point & Shoot?

If you’d asked me this question last week, I would have said no. What a difference a few days makes. Ruslan Pelykh, a New York City-based videographer and photographer, is creating outstanding video with a Leica D Lux 6, a 10 megapixel, $600 point and shoot. This post is a kick up the butt for anyone hanging on for a piece of gear as being the reason they can’t create with what they have. Welcome to creating more, with less.

Preparing and Packing A Portable Studio Efficiently

Preparing and Packing A Portable Studio Efficiently

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

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