Besides getting a great glimpse into the filming of a well put together sunscreen commercial, Gary Lankford offers some great perspective on the usefulness of DSLR’s as opposed to using some of the bigger and more expensive rigs that might be out there. The versatility of having several cameras and being able to take them anywhere can outweigh some of the higher quality option cameras. Check out the final commercial below.
As photographers, we all are pretty familiar with the idea that imagery sells product better than any snazzily written paragraph could. A picture is worth a thousand words, right? So why is it that most craigslist ads either have no photos, or have really terrible images? I’m the first to admit my photos have minimal effort thrown into them when I make a Craigslist ad, which is probably why I still have my old drum kit. Well this guy knows how to make a great ad, because his 1991 BMW 318is looks freaking amazing. [more]
As anyone who has tried to shoot video with a DSLR knows, creating a smooth, professional follow-focus motion can be a bit of a nightmare unless you’re willing to shell out for high-end equipment, and then deal with lugging it all around. How about a $45 solution that gets amazing results and works on any DSLR lens? [more]
If you have ever been involved in imaging, you know that the final product is a direct result of what is seen when you process. If what appears on a monitor is misrepresented, the final product will be skewed as well. I think we can all agree the factory settings that monitors come with don’t always give you the results hope for. This is because a monitor’s display is affected by the brightness and color temperature of the room it’s in. That’s why it’s so important for anyone involved in photography or video to keep their monitors correctly calibrated.
If you are like me then you might not always get caught up in some of the super technical aspects of photography. One aspect of photography I recently investigated was the loss of sharpness caused by Diffraction. Last night while playing with the new Nikon D800 camera I examined lens diffraction and how diffraction can seriously affect the sharpness of your photography. [more]
Adobe just announced the availability of its new CS6 software suite. Of course, Adobe’s software solutions are absolutely necessary for just about every storyteller out there. Patrick gave us a quick look at Photoshop CS6′s most awesome features a little while ago if you want to check it out (the new content-aware support is unbelievable!). While we’re most excited about Premiere Pro and Photoshop CS6, read on for links to pre-order whatever you’ve been looking forward to! [more]
One of the tried and true techniques to making normal photographs stand out is to use a tilt shift lens and “miniaturize” your subject matter. Brazilian photographer Valentino Fialdini decided to put a unique spin on this lens trick and make the miniature world look lifesize. Using his tilt shift lens, Valentino was able to increase the depth of field in these tiny Lego rooms to make them look like normal building interiors. The illusion was accomplished by [more]
A user on the popular social website Reddit was the first to bring our attention to this enormous Photoshop fail. A recent Target advertisement left one of the models sporting a little something extra. You won’t believe your eyes when you see this, nor will you believe that somehow, nobody caught the mistake. [more]
As many of you have probably already read, Sony Corp announced that it is cutting 10,000 jobs, which translates to 6% of its global workforce. Sony has been struggling with negative profits for four straight years, mainly due to its floundering television division. But what does this mean for Sony’s camera division? With the television sector likely getting the main force of the cuts, will Sony rely on growth in their digital imaging division to make up for the numbers? [more]
I just came across a couple of behind the scenes videos from Nike’s 2011 ‘Be Free’ campaign. I love the movement and simplicity of color in these images. They were inspired by the idea of being suspended in time, floating in an elevated reality. I’m sure this is what I would instantly feel like if I donned all of this Nike gear. French art photographer Denis Darzacq shot the stills. The mini-film was directed by British photographer/film-maker Barnaby Roper, see the BTS and final version below. [more]
The next evolution on the Intuos line is here with the Intuos5. After our initial first impressions, we decided to take a closer look at this tablet, along with a comparative look at what changes Wacom has made from the Intuos4. With this review, you’ll be able to get a full undisclosed look at one of the best tablets to date.
Canon France has just released what has got to be the most interesting promo video for a new camera in some time. Not only do we get a sneak peek at the video quality and capabilities of the 5d Mark III, but we also get a look into the sport of Radball: something I can only describe as “soccer meeting BMX meeting Urban Outfitters.”
Big fan of tablets? Today, Wacom announced the release of the newest addition to the Intuos family, the Intuos5. With the addition of multi-touch options (recognizing both Windows and Macintosh gestures), a heads-up display system called Express View, an upgraded ergonomic pen (although all Wacom pens will work with the Intuos5), and optional wireless connectivity, the Intuos5 looks to offer everything current tablet users have been clamoring for. [more]
Last week Pocket Wizard released all the specs for their new PocketWizard Plus III Transceivers. Along with the specs being released, so have a bunch of BTS videos and reviews. Our friends over at the McNally camp did their own testing on many of the features on the new PW3 as well. [Pre-order your PW3 here]. Enjoy! [more]