Recent Product Photography Articles

Behind The Scenes With Marc Jacobs, Madonna, and Louis Vuitton

Back in the Spring of 2009, Louis Vuitton creative director Marc Jacobs teamed up with music mogul Madonna produce their new ad campaign. This video is primarily from the point of view of Marc but that shouldn't prevent you from seeing how photographer Steven Meisel executed the overall shoot. I've always been a big fan of Steven's work, and after you watch this video you can browse through most of his extensive portfolio here. After clicking through 127 pages of amazing photo after amazing photo you will probably feel both inspired and completely worthless as a photographer! Click on the full post to view the photographs from this shoot.
Watch Photography Can Take Hours To Perfect

If you were an Fstoppers reader back when we launched then you probably saw Lee Morris's humble attempt at how to photograph a Rolex watch. It wasn't perfect but I think it was helpful in shedding some light on how meticulous product photography can be. Well now Alex Koloskov has made an extremely detailed video on how he created his latest hero shot of a men's Marine Star Bulova watch. The video is very long and it might take you a second to cut through his Ukrainian accent but this video is well worth it. The quick(er) post production video is shown below so you can see how much time and effort goes into touching up a macro shot like this but you can also find the full length lighting video in the full post. Also be sure to head over to Alex's blog post if you have further questions about his workflow. Take your time on this and enjoy!
One Part BTS Video, Three Parts Victoria's Secret

The holiday season is almost behind us and if you've spent any time watching college football tv then you've probably seen the new holiday Victoria's Secret commercials. The creative team at VS always makes some of the most high intensity commercials year in and year out. This year they have at least three different themes and one of the directors is even Michael Bay (creator of the greatest movie of all time Transformers 2). Of course VS can't give away all their secrets so don't expect to be shooting Adriana Lima on a white horse anytime soon! Hopefully you can at least pass these videos off as educational should your gf or wife question this content :) Two more videos in the full post. https://www.youtube.com/watch?v=W_4l_LpvL1M
Is This A Better Way To Shoot RAW?

I know many of our readers do not like being told how to shoot their images and many more even hate watching promotional videos for companies trying to sell them on a new way adjust their workflow. That being true, this video of photographer Seth Resnick explaining the X-Rite ColorChecker Passport made me stop and think, "are photographers who shoot RAW this obsessed with perfect color?" Maybe I just take for granted being happy with my tones and color enough to actually burn them in permanently by shooting JPEG. Most of the advertising photographers I see these days (and even many within the wedding scene) are taking very liberal approaches to color which I think is great. Obviously not everyone agrees with me, and many more still take the traditional approach to getting every detail perfect and clean. What do you guys think of Seth's approach and do any personal use this product? Nothing drives me more crazy personally than color space and color calibration and I've heard this actually works. Maybe I'm missing out?
Vincent Laforet Plays DP For TV Commercial

Most people know Vincent Laforet as the guy that got his hands on the 5DM2 before it was released to shoot that amazing promo video. Well he is a full time photographer but in the video below he got to be the DP for a Famous Footwear commercial. The BTS is below and the final commercial is in the full post. Usually I like the BTS more than the actual commercial but in this case, I like the finished product more. It's stunning.

BEHIND THE SCENES: Famous Footwear "Neighborhood" from Vincent Laforet on Vimeo.

Walking on Water:  The Newest Extreme Sport

This video was released earlier this year but I really loved watching it so I figured you would too. It's a pretty clever way to advertise a product like waterproof shoes and would have make for an excellent commercial concept for an advertising ad. Click the full post to view a BTS video about this crazy new sport called Liquid Mountaineering. <
Stefan Segers Outlines an Ad Campaign

Stefan Segers is a commercial photographer from the Netherlands. Although all of his website is in Dutch, he was nice enough to produce a behind the scenes video in English just for Fstoppers. Stefan explains from start to finish how he created the artistic look for the lastest Pajar campaign. I really love this straightforward behind the scenes video because Stefan's approach is pretty simple but very professional in it's final execution. <
Kim Krejca Explains The Importance Of Food Styling

Kim Krejca is a professional food and prop stylist. Combining her background in art direction and culinary arts, Kim now works with photographers to create the perfect images you see on menus and in maganzines. Most of what you see in terms of food photography is cleverly engineered and often times flat out fake. Kim and food photographer Rick Gayle take you behind the camera to discover some of the tools they use during their stylings. If you enjoy this video, be sure to head over to Adorama's learning center to watch more videos. <
How To Light Glass

Lighting products can be extremely tricky. Especially if that product happens to be reflective. Check out this video from LearnMyShot.com and see how they choose to light 7 wine bottles. The video itself isn't a large production but there is a boat load of good info to be learned. >https://www.youtube.com/watch?v=NicM0o87dPE<
How To Shoot Splash Photography

Here is a very simple but totally informative video about splash photography. I cannot figure out who this photographer is, if you happen to know please post it in the comments below. <
Don't Cut The Cheese, Pull It

Want to know what goes into creating a few seconds of a Domino's Pizza commercial? How often do you screw your pizza into the table? By the way, I think their hand model may be a serial killer when she isn't pulling cheese. https://www.youtube.com/watch?v=stzmHm6eF-0<
Paul Ripke shoots a watch campaign with a sailboat

The first time I clicked on Paul Ripke's website and saw the images on it, I knew I had found something special. Fstoppers reader Thomas send us this video and Tobi helped translate what is going on this video. It maybe a little long for some of you especially if you only understand English but it's still pretty awesome. Check out the full post to see the images and a simple translation of how Paul is shooting this watch ad.

IWC from Paul Ripke on Vimeo.

Pete Barrett Shoots A New Balance Ad (Update)

Here is a quick timelapse of one of Pete's latests commercial gigs. It is a bit difficult to see what he is exactly doing in terms of lighting but I am simply impressed by the complexity of this shoot. Look how many people are on the set! After you watch this video head over to his website and be prepared to be blown away. Check the full post to read a message from the photographer.

Behind the scenes on the New Balance photo shoot. from Pete Barrett on Vimeo.

Hennessy Campaign Shot With Light Painting

I have a few blogs that I go to each day. Today both Gizmodo and Strobist had posts about this video. This is exactly what Fstoppers is all about! <