A First Look at Fiction: Freaking Cool Swag for Creatives
You had me at f/0.95. When I saw Fiction Brand's tribute to my favorite lens in the whole world, the $10,000 Leica Noctilux-M 50mm f/0.95 ASPH, I knew I had to have one. But once I got my foot in the door, I realized there's more to this brand than just a novelty tee shirt as I reviewed their camera strap, hat, and pocket SD shirt.