These days, it’s all too easy to get caught up in the advertising hype surrounding a new cinema product. All it takes is a slick promo video and clever marketing for companies to set the Internet ablaze. As the hype and expectations build, words like “game-changer” and “revolutionary” are thrown into the mix.
Fashion Week in New York is coming to an end today, and is largely considered the Grammys for the fashion forward and fashion photographers of the industry. It’s not too uncommon for fashion to get its share of criticism from the public, looking largely like a marketing con for “What’s New For Fall”. So what happens when Jimmy Kimmel decides to play some pranks on those at fashion week in New York? [more]
I stumbled across this video that really blew my mind. A woman ages right before your eyes and you don’t realize it is happening. You can feel a change but it’s gradual. Once you reach the end and look back, you can’t believe how much change has happened in just 5 minutes. [more]
It’s always fascinating to get a glimpse behind the scenes of high-budget productions, and Andrew Kramer of Video Copilot provides us with an absolutely wonderful look into the creation of the title design and introduction scenes for Star Trek Into Darkness. The best part? The plugin used to create many of the effects only costs $150. [more]
Get a glimpse behind the scenes as Annie Leibovitz photographs Kate Upton for Vanity Fair’s 100th Anniversary. Paying homage to Vanity Fair’s beginnings by drawing inspiration from the original illustrated cover, Leibovitz shoots Kate while she lounges on the moon. As the cover for the 100th Anniversary edition doesn’t actually feature any of the frames from Kate’s moon walk, I guess we’ll just have to wait for this October’s edition to hit news stands. [more]
A few weeks ago we featured an interesting project by Casey Neistat: The CLA Project. Casey was hired by Mercedes Benz to create a new, fresh and creative approach to the typical stock car commercials that you’ve seen on television for the past twenty years. The final commercial for the new Mercedes Benz CLA has finally been released. I have to say it is definitely creative and unlike any car commercial I’ve seen before. I love the patriotism and the fun, light-hearted vibe in the commercial. [more]
Salience is the name of the five minute short that will probably be remembered as one of the most innovative, experimental (and beautiful) short films of the year. If you do one thing today for your inspiration, please spend the next few minutes checking it out and you’ll see what I mean. [more]
In a latest video by Vongspoth and John Burcham, we’re shown a total of 15 seconds at a local county fair, shown to us in 2 minutes and 10 seconds of beautiful footage. Using a Sony NEX-FS700, Vongspoth and John looked to create a video that “would capture all the magic and fun a child experiences.” What they left us with, is an incredibly mesmerizing video. [more]
I’m one of those photographers that likes to take control, especially of my light. I use grids, snoots, barndoors, and every other contraption you can think of to maintain the maximum amount of control over my lighting. One of the most important light modifiers for my work isn’t a soft box or a beauty dish, it’s actually a piece of fabric on a metal frame called, a flag. [more]
If you have been to any sort of performance in the last few years, I think you’ll recognize some of the people in this commercial. Crowds who take pictures with their smart phones, holding them up to reveal a sea of illuminated rectangles, often distracting an artist or blocking the views of others. This commercial takes this issue to an unreal level, but it’s actually not that far off. [more]
It wasn’t that many years ago when our very own Lee Morris took me on one of his wedding gigs and totally opened my eyes to what wedding photography could be. I had this idea in my head that weddings were boring, cheesy and a photographic cinch to shoot. But when Lee introduced me to the idea of setting up killer seamless white photo booths at receptions, I realized they could be [more]
One of RED digital cinema’s biggest strengths is building up hype around an upcoming product. The company is praised as innovators by the film community, for building cameras like the Epic and Scarlet. When other companies were content with 1080p, RED was building cameras with 4 times the resolution. Years later, RED users can’t help but chuckle as companies like Sony are developing 4k televisions – technology that RED’s competition once thought to be excessive. [more]
A few days ago I featured Eric Paré on the Picture of the Day section of Fstoppers which led me to his website and my first reaction to his LightSpin series, was ‘Holy Cow’! Eric uses a technique called bullet time photography and combines that with light painting to capture the surreal images. To learn how he accomplishes the unique photos and videos read more. [more]
Red Rock Micro recently had the chance to interview Captain Hook, the person behind the latest BlackMagic Pocket Camera footage, and answer a couple of questions about the BMPC and it’s performance. For you that do not know about the BMPC check out our earlier post on it.
A big part of the appeal for composite photography for me has always been one’s ability to imagine a scene, then use different components of the world around them to make it a reality. In this behind the scenes video from Erik Johansson, we’re given a breakdown of one photo from the beginning sketches, to the different components and method, post production, and the final product.