Colgate’s Clever Advertising Campaign
Last summer Colgate teamed up with Y&R Brazil to create some clever advertisements for their line of dental floss. Brazilian photographer Bruno Cals took the pics but what really stands out is the creative direction the campaign took which was led by Rui Branquinho and Flavio Casarotti. Read on to see how they cleverly make you realize just how important dental floss is when it comes to personal hygiene.
Alright so take some time and enjoy the following three pictures from their creative campaign and read below to see how they pulled it all together.
Now that you have had a chance to look over the photos, in the first one you might not have noticed that the lady has an extra finger on her hand. In the second one we have an extra arm resting on the guys shoulder and in the last one the guy is missing an ear. So what do you think? Was the add successful is demonstrating that food remaining on your teeth will draw more attention away from you than any physical defect?
Just last night I was watching Patrick and Lee’s wedding DVD with the section in it that covers a lot of their marketing tips. Tons of valuable information that made me think about how I can market my business more efficiently. I particularly love when I see companies like Colgate here doing something creative and unforgettable. Have you see any other companies use a “photoshop disaster” to help advertise their products? I’d love to hear what you think of this one in the comments below.