Ok, sure it's advertising but it's creative, entertaining advertising by global ad agency Saarchi & Saatchi and executive creative director Jason Mendes. Imagine going to your favorite local theater, plopping your butt down with your popped corn in one hand and coke in the other. And just as you settle in look up to find that you have become an advertising superstar. Well that is pretty much how it went down for some lucky Palads Cinema theatergoers in Copenhagen.
“A hidden camera, a green screen and a very fast retoucher. And with a touch of a little moviemaking magic - An unforgettable night for everyone who slurped a Coca-Cola in the cinema.”
Here is the campaign's companion video: