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              crazy awesome amazon images during holiday season
              crazy awesome amazon images during holiday season
              November 30, 2012
              Jaron Schneider

              Crazy Amazing Images of the Inner Workings of Amazon During Holiday Sales

              I love Amazon. I shop there all the time, and I actually took care of 90% of my Christmas shopping through Amazon (the other 10% through Gilt). You have to at some point imagined what life looked like in the shipping facility during the holiday season, and these images really show how crazy huge their operation is.


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              [Via Pogue's Twitter]

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              • Kaouthia

                They’re images of a crazy amazing place, but I wouldn’t say they’re crazy amazing images.

              • http://twitter.com/LauraDienzo Laura Dienzo

                No wonder they call it AMAZON!!

              • http://www.facebook.com/people/Bram-Berkien/640803000 Bram Berkien

                The images aren’t world-class but it sure is awesome to see this oompa-loompa factory :)

              • Jernej Lasič

                Dear FStoppers,

                please stop with these pompous, over excited and dramatic titles of articles.
                Yeah, the images are good, cool, nice, solid… but not CRAZY AMAZING.

                Stop being Apple.

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                Dear Jernej,
                There are two things that can happen here.  1. Just find another photography website and complain there or 2.  Keep your silly comments to yourself

              • Charlie Boucher

                Very interesting. pretty amazing how huge and organized it all is

              • Martin

                Incredible to see the world’s mall.

              • http://kurnikoff.com/ Kamil “kurnikoff” Kurylonek

                I guess punishment for misplacing anything in wrong shelve etc is too scary and painful, so people keep it in order :P

              • Charlie Boucher

                lol yeah can you imagine being the new guy, asked to find a specific book in that shot of all the books without some kind of map system :)

              • http://www.facebook.com/kinugrove Kinu Grove

                After looking at this I can see one of the keys to Amazons success is in organization. 

              • http://www.facebook.com/donald.b.miller.5 Donald B Miller

                Santa’s Land! All I can think of is a pallet jack, a moving van, and a few hours alone! 

              • http://twitter.com/InnovateImages Dave Wallace

                I’d say the content of the photos is “Crazy amazing”. Isn’t the content just as important to the photo as the aesthetic? 

              • perceptionalreality

                Tim, there are two things that can happen here. 1. People add their own commentary to stories posted on websites through the use of modern technology or 2. We can pretend this is all still newsprint delivered by a kid on a bicycle. 

                Get a grip. The images are not stellar. The scene is incredible. The commentary is precisely on-point. Why discourage that? 

                Hey, did you know you don’t have to read the comments?! If they bother you, you can just click through to another story or another site! See how that works?

                (Incidentally, I can’t help but comment on how difficult I found it to emulate your style with virtually no understanding of punctuation conventions or, you know, bidirectional logic. What a mind-numbing experience.) 

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                Dearest perceptionalreality (whomever you may be hiding behind that name) 

                you are correct the images are not stellar…TO YOU!  

                people are free to say as they wish; HOWEVER, I’ve yet to see Jernej put together a website as STELLAR as fstoppers. 

                As far as newsprint and kids on bikes…WOW not even worth responding toNo one is holding a gun to anyones head to view this website at least I hope not and if so they have bigger issues then writing their silly remarks…So we have two options for you as well 1.  Get a grip or 2. Let go and let fstoppers By the way 8 of my best virtual friends agree with me…PS…my lack of grammatical skill has nothing to with the subjectPPS…your amazing ability to write with such great punctuation is absolutely mind bogglingPPPS…attacking my grammer only makes you look like the bad guyPPPPS…I have to go shoot photos now  

              • perceptionalreality

                Your logic really is a one-way street, isn’t it? You simply cannot apply it to yourself. Fascinating case study. Thanks for the laugh. (By the way, your perception of your public approval is skewed by the lack of a “dislike” option. Pity.) 

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                It’s just that no one has to be here and to  complain about a post is mind boggling as if he is paying for a subscription…and I wish they had a dislike button.

                 notice I am ahead by 4 with no margin for error…I rest my case

                PS…we both should be doing something more productive than this

                PPS…no hard feelings

              • http://www.facebook.com/hiroschneider Jaron Schneider

                A man after my own heart.

              • http://www.facebook.com/people/Daniil-Sosonkin/100000553826482 Daniil Sosonkin

                A lot of people complain here about lack of “goodness” in these photos. My question is this – how can you take artistic (wow) photos of a highly utilitarian place while actually showing the bare bones utility. I’ve seen those great shots of google’s data centers, they don’t really show the interesting parts like these shots.

              • http://twitter.com/grafichouse Martin Ellard

                These are not my shots, but at least some of them were shot in the new Amazon warehouse in Swansea, South Wales last year. I was there at the same time, it was the Christmas rush press call, I have almost identical pictures as we all took turns in the cherry picker. I have to say it was a white balance pain in the arse. But the subject matter makes the pictures what they are. Grand scale organised chaos. It was amazing to see the scale of it all, and it’s nice to see the pictures used again.

              • http://www.facebook.com/profile.php?id=847470423 Louis Rafael Rosenthal

                Always fun to watch two trolls go at it.

              • Alan_Thompson

                Looking at the photos from a photographers view I would have like to see some panos…..

              • http://www.facebook.com/profile.php?id=100000013742481 Glenn Marsh

                I did not notice a photographer’s credit or did I miss something.

              • http://pulse.yahoo.com/_SCBT2FBL7NQVTWIVPU6PNDPTVQ M

                Interesting and boring at the same time.  Like that time you get stuck in a library for two weeks. 

              • http://pulse.yahoo.com/_SCBT2FBL7NQVTWIVPU6PNDPTVQ M

                 Fstoppers has had a problem with sensationalism recently, unfortunately.

                ‘If it makes your eyes bleed, it leads”

              • http://pulse.yahoo.com/_SCBT2FBL7NQVTWIVPU6PNDPTVQ M

                Dear internet based smartass.

                There are two things that happen here: you keep telling other people what they can and can’t do, or…

                …You keep telling other people what they can and can’t do.  It’s really not a hard choice.

                But while you’re at it, move to a place where free speech isn’t celebrated, thanks ;P.

              • http://pulse.yahoo.com/_SCBT2FBL7NQVTWIVPU6PNDPTVQ M

                Always fun to watch intellectually tinged arguments seething at the mouth over-simplified to trolling.  Gotta love the internets.

              • http://twitter.com/grafichouse Martin Ellard

                 The images are by a photography called Matt Cardy, he and I have worked on stories together in the past, he works for Getty. As I said earlier, these were shot at the Swansea depot last christmas. My set of images from the same press shoot are here > http://www.barcroftmedia.com/index.php?10049716221355947120.000066213652021310721801122012103941

              • http://twitter.com/grafichouse Martin Ellard

                As I was there at the time, shooting the same images, I have to say it is difficult to create a more dramatic shot than we did because it was a very controlled environment. You have to walk where you’re told and shoot what you’re told. I would love to go back and shoot for a few days because I think there is potential for some fantastic pictures, but this is a highly secure environment with sensitive information everywhere so it’s unlikely to happen.  We all seemed to gravitate towards the same shots and that’s because we all recognised the most visual areas. For those who say these images are nothing special, the fact is, this was a press event with limited time and movement, those who work in this industry will know that sometimes it is what it is and you have to get the best you can out of what’s in front of you. I was back at the Amazon warehouse this week for another press launch with a young boy’s choir launching their CD and the ‘press shot’ was them performing on a balcony overlooking the stock floor with a hundred or so staff in orange high viz jackets watching from the floor. the perfect shot was halfway back along the warehouse on a conveyor belt that spanned the room, looking back towards the choir on a long lens with the converging angles of the packing lanes leading to the choir with the orange jackets filling the bottom of the frame. problem was that the only place I was allowed was about 15 feet left of the correct position and it didn’t work. Nothing I could do, I had 15 minutes to shoot and had to go to plan B which was shooting from floor level, it wasn’t as ideal but I got the shot that worked.

              • Jernej Lasič

                Or, you could just ignore my silly comments. How about that, Sherlock?
                Or it might be best if FS just turns off commenting. How about that? Who needs opinions, right? Long live one-way communication. 

              • http://www.facebook.com/people/Daniil-Sosonkin/100000553826482 Daniil Sosonkin

                I’d like to see more comments like yours, its a nice suggestion

              • http://profiles.google.com/simon.lynchsae Simon Lynch

                Love those images! I’d like to have a writer talk to us about what’s going on and the process from “add to basket” to “your item was shipped” just to go along with the image.

                Right now it looks like half of a story!

              • http://www.craigashleyrussell.com/ Craig Ashley Russell

                Crazy amazing is that I get book out that organised chaos in a couple of days. Also looks like a librarian’s wet dream. 

                Can I say that, trolls. Can you censor this for me and tell me what I can and can’t say again; I forget the rules.

              • http://www.craigashleyrussell.com/ Craig Ashley Russell

                So you’re saying this pictures only tell 500 words :) I agree.

              • http://www.facebook.com/markdarren Mark Darren Mui

                I think its crazy amazing. For those that don’t, lets see you shoot something better.

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                Internet smartass…thank you…all the best…M (whomever you may B) 

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                right

              • http://www.facebook.com/profile.php?id=1374609376 Tim Krueger

                troll…whos the troll hiding behind the M?  

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