“Created Equal” A Series Of Although Created Equal, We Are All Different (NSFW)
Mark Laita started this black and white portrait project “Created Equal” that focuses on the contrasts between people, and how their lives and cultures mold them. This fine art series shows in a rather beautiful way how similar we really are and possibly the only thing that really separates us is how we view each other. “At the heart of this collection of diptychs is my desire to remind us that we are all equal, until our environment, circumstances, or fate molded us and weathered us into whom we have become”.
“For over twenty years, advertising agencies worldwide have asked Mark Laita to bring his expertise, problem-solving abilities and signature style to their most important campaings. His clean, colorful, graphic photography has earned him a reputation for award inning work for clients such as Adidas, BMW, Van Cleef and Arpels, and MINI. Based in Los Angeles since 1986, Mark also maintains a studio in Manhattan for his New York clients. His grace, wit, and straightforward manner help to create a relaxed and efficient work environment that can handle all aspects of print advertising from elaborate prop building to complicated retouching. Mark’s images have been featured in campaings for clients as diverse as Estee Lauder, Budweiser, Visa, and IBM. His photography was used in the introduction of Apple’s iMac, iBook, G3 and subsequent campaigns for Apple products for ten years. Mark’s first book, Created Equal was published by Steidl in 2010. His second book, Sea was published by Abrams in late 2011. His upcoming book, Serpentine was released in 2013. His work has been exhibited at galleries in the U.S. and Europe.”
You can purchase the book HERE at amazon.