Day19 Shoots Usain Bolt For Puma

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Day19 Shoots Usain Bolt For Puma

Day19 (the photography team of Jeremy and Claire Weiss) recently shot a new ad for Puma’s fragrances Green & Yellow with the fastest man in the world Usain Bolt.

While this behind the scenes video doesn’t give you a detailed technical description of how they shot the photo, I feel there is still a lot to learn from watching it. I think it’s really cool to see how Jeremy and Claire both shoot together at the same time while Usain and the models walk down the street. At first glance the photo appears to be naturally lit, maybe with use of some reflectors, but in the video I spy a gelled Profoto head. I noticed during some of the shots they have wireless transmitters and some they don’t.

So Fstoppers readers, what is your take on this shot? Did they go with natural light or did they use artificial light? Leave your theory in the comments below!

PUM 11 2843 Landscape Day19 Shoots Usain Bolt For Puma

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http://twitter.com/i_am_marksalmon Mark Salmon
At the one minute mark you can see a gelled strobe in a tree! – So I’d say artificial.
http://twitter.com/CodyAshPhoto Cody Ash
front lit artificial. gelled with CTO made to look front lit with sun. Sun flare added in photoshop. vignette cropped in top right to keep the sun as the main object in that corner. good product placement as yellow is on the right where the sun was. I don’t believe a grid was used as that strobe was in the tree and probably flashed them all.
http://www.facebook.com/NormCooper Norm Cooper
looks like they all got their green shoes for the shoot too
http://www.facebook.com/Ofirabe Ofir Abe
dislike on a way too heavy vignette. lowers the production quality
http://profile.yahoo.com/UMJPTIHUCWQNVX7BPNTNRWTDQM leo_044
Not too fond of the heavy vignetting but I love the concept and feel as though it suits Usain Bolt perfectly.
http://www.whitedoor.co.nz/ School Ball Photographer
Good chance the heavy vignetting is the art director rather than the ‘photo takers’
http://www.facebook.com/jeremyday19 Jeremy Weiss
We used a gelled strobe when we we first started the shoot facing right into the camera to create a flare because it was raining. The sun finally came out and we used natural light. Also, the vignette is a bit heavy but what can ya do?