Comments on: Don’t Cut The Cheese, Pull It

By: Kanoa Utler

Kanoa Utler — Fri, 27 Jan 2012 17:51:00 +0000

it says the video is private.. and that’s annoying…

By: Hunter W.

Hunter W. — Sun, 01 Aug 2010 04:36:00 +0000

I love ads about ads.

By: James

James — Thu, 29 Jul 2010 17:07:42 +0000

This is marketing genius, very well done.

By: c.d.embrey

c.d.embrey — Tue, 27 Jul 2010 17:45:40 +0000

“Most food commercials have hand models pouring gravy, dipping a french fry, or cutting meat. Here perfect hands are not as important as the timing and patience required to ‘hit one’s mark.’ ” From http://en.wikipedia.org/wiki/Hand_model

I started working in commercials in the 1970s and here are a few of the Hand Model jobs I’ve seen: spreading margarine, scooping Vaseline® from a jar, poring beer (the head NEVER spilling over the edge) and wine (pore stops at the same place and NEVER splashes) and setting the product down (in the exact same place) take after take.

Go back and listen to what the Cheese Pull Lady says about her job, it is the truth. Being a Hand Model is not an easy job and the good ones work all the time.

By: Angus

Angus — Tue, 27 Jul 2010 09:38:20 +0000

Sure, but the cheese pull lady?! Tell me that’s not a finely crafted jibe!

By: c.d.embrey

c.d.embrey — Tue, 27 Jul 2010 00:38:49 +0000

Spoof or not this is pretty much how a real food commercial is done. This may be hard to believe for someone who isn’t in the biz. A typical crew for something like this is a camera crew, lighting crew, grip crew, food stylist and a cook, make up artist (there is make up on the models hands), etc, etc.

By: Stephen Masiello

Stephen Masiello — Tue, 27 Jul 2010 00:10:47 +0000

Haha, Lee and Patrick shooting video on a dslr with a couple softboxes probably could have done the same thing. Ok, they’d probably need the chef and a model but that’s about it.
The budget for this must be insane.

By: Angus

Angus — Mon, 26 Jul 2010 21:03:54 +0000

Surely, this is a spoof of “real” food shoots? Isn’t that what the last 30 seconds are about?

By: c.d.embrey

c.d.embrey — Mon, 26 Jul 2010 17:34:25 +0000

A typical food shoot! I’ve seen them paint a turkey, with an airbrush, to get the right look. A good hand model is essential, poring beer or wine for the camera is very different than real life.

By: Sasha

Sasha — Mon, 26 Jul 2010 17:00:36 +0000

Thanks fstoppers! Now I miss domino’s pizza so bad! I’m so sorry there’s no domino’s here at my city in Brazil.

By the way, I can’t believe how many steps this pizza had to go through just to look like that. It’s a hell of a job for a pizza to look good (more than it already does).