In what may be one of my favorite 30(ish)-minute commercials ever, Canon 'introduces' one of the greatest living photographers, Don McCullin, to the world of digital photography. McCullin is old-world; he's charming and sweet and sad-eyed and every bit as British. McCullin's shaman into the digital realm is Jeff Ascough - Canon Ambassador and all-around stellar wedding photographer.
It's also worth noting Canon's cleverness in that Don McCullin was/is a Nikon film camera user (one of which famously stopped a bullet and saved his life). Honestly though, it's just a fantastic piece that gives us a glimpse at seeing a living legend work and proves that it's never too late to teach an old dog new tricks.