"Liking isn't helping"
Ad agency Publicis Singapore, put together that powerful tag line for Crisis Relief Singapore's latest ad campaign. The C.R.S. is a disaster relief organization run by volunteers. The jarring ads reveal the fact that simply clicking on a 'Like' button doesn't help crisis situations.
The three ads: Flood, War and Earthquake, used real press photographs with dropped in 'Thumbs Up' to reflect the famous Facebook button. It is a powerful statement that definitely tugs at the heartstrings and shines light onto the fact that simply clicking on a button doesn't help.
The compelling motive can best be summarized in the copy, “Be a volunteer. Change a life.”