Comments on: Fashion Photographer Sets His Eye On Food

By: Ed Hall

Ed Hall — Sun, 10 Apr 2011 20:02:00 +0000

It is a collaborative process with a health does of perfectionism all around… a key element is having a stylist or chef that knows that preparing food for photography is different than food to eat… and I’m not just talking about all those tricks we have heard about, [motor oil for beer, using a curling iron for grill marks, etc…] I have been on restaurant shoots where the chef has said oh I’d give you the dish to eat but half of it is only 1/4 cooked.

The thing that surprises me the most in the video is that he is using Normans… the sledgehammer of lighting. I guess that is why there is so much scrimming and geling involved

By: Mike Distras

Mike Distras — Sun, 10 Apr 2011 18:51:00 +0000

True… I just feel like the food photos I did are quite good to say the set up wasnt anything too extravagant…

http://www.flickr.com/photos/mike_distras/4732988910/
http://www.flickr.com/photos/mike_distras/4732343655/
http://www.flickr.com/photos/mike_distras/4732989276/

Or maybe mine are terrible and I think they’re better than what they are haha!

By: Patrick Hall

Patrick Hall — Sun, 10 Apr 2011 18:48:00 +0000

I definitely think it’s a collaborative process. The stylist can really make or break an image for sure. You could probably let the stylist move the items on the plate to increase the highlights and appeal of the food or you can have the photographer add bounce cards, scrims, and other modifiers to change the light to highlight the plated food as it is. If you have both people working together you can really accomplish a lot. We’ve all seen poor food shots where the plating was awesome but it never popped off the page because the lighting was bad as well as shots where the lighting looked great but the food didn’t look very desirable.

By: Patrick Hall

Patrick Hall — Sun, 10 Apr 2011 18:48:00 +0000

By: Mike Distras

Mike Distras — Sun, 10 Apr 2011 18:38:00 +0000

It maybe me not fully understanding food photography, however I think its the “Food Stylist/Chef/Whoever it is that has tweezers moving something” that really makes the shot.

I understand the photographer has to light it enough in the right way etc, but to me the majority of the work is done by whoever moves the finer, tiny details of the shot.

By: George Quiroga

George Quiroga — Sun, 10 Apr 2011 13:59:00 +0000

Dan – the pears payed the bill. So yes it is all about the pears. ;-)

This genre of photography looks like it is one for perfectionists working in collaboration with other perfectionists. Could be stressful but extremely challenging.

By: Dan

Dan — Sun, 10 Apr 2011 13:11:00 +0000

Did he really say it is all about the pears??? Get serious dude.