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              web_MG_5420_v1
              November 20, 2012
              Douglas Sonders

              Ferrari, Bugatti, An Air Strip, And Heat Stroke – Crazy Fun Photoshoot

              I had the pleasure to be hired to shoot an amazing car collection last year, which included 2 ultra-rare special Bugatti Veyrons. For example, the silver Bugatti, as you will watch, is a one-of-a-kind 100th anniversary Bugatti called the Sang Bleu… literally 1 of 1. We also had a decent-sized portion of a private airport at our disposal to use for the shoot. Pretty incredible experience. Read on to learn more about the shoot itself and my lighting.

               Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              I did the behind the scenes video with my 8112 Studios (my video production company) co-founder, Nicholas Cambata. Nick and I have been best buddies for over 20 years and it’s pretty awesome we are able to go on adventures and do jobs like this, especially since we share an equally deep love for everything automotive. Thanks to my friend Alex Rodriguez of Digital Ally for additional video footage!

              It was HOT out last summer in Florida. I’m pretty sure we all suffered from various forms of heat stroke, but it was completely worth it to get these shots. It was nice having a single location, a private airport with open hanger, at our disposal.

              I used essentially my White Lightning x3200 strobes with silver 7″ reflectors connected to a powerful generator we rented on-location. The purpose of the flashes in the bright Florida sun was to use as fill light on the shaded sides of the vehicle (if the sun was behind or above) or to accentuate lines on the car bodies.

              I did not allow myself to drive the Bugattis (too much money along with a whole lot of power), but I did get to drive some other pretty awesome cars on that trip. Although, that’s a story for another post…

              My gift to you for reading, a free desktop wallpaper with one of my Bugatti photos: CLICK HERE

              - – -

              Have questions or want to suggest posts you’d like me to do in the future? Hit me up on TWITTER, FACEBOOK

              You can see more of my work here: www.SondersPhotography.com

              - – -

               Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Fog machine:  I’ll be honest… I didn’t know how this would turn out at first, but personally like how it came out.

              24x36 MG 5205 Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Moving inside for a bit. The hangar door was back lit and semi-transparent and the floor was pristine white. It made for great conditions to take a natural light portrait of the Sang Bleu. Yes I know there are reflections, but I personally kind of like it in this case… it’s real.

               Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Also very rare, a Ferrari 599 GTS. The engine sound was incredible.

               Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Prepping the ladies for their close-up. We had a loaner production truck for the shoot… a supercharged Ford Raptor. I was in love.

              IMG 7518 710x530 Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Planning car placement. I lit each car one at a time and then took exposures for the background. Essentially the final image is a composite of 3 separate photos thanks to help from my retoucher Justin Paguia. This was just a snapshot before lighting was set up to check my framing.

               Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              Sleeping beauties in their hangar

              IMG 7559 710x530 Ferrari, Bugatti, An Air Strip, And Heat Stroke   Crazy Fun Photoshoot

              An example of one of my lighting setups

               

              Automotive
              BTS
              « A Little Humor for Your Day – Fauxtographers and their DSLR’s
              Behind The Scenes: Creating A 1930s-Themed Fashion Shoot In Detroit »
              • http://www.facebook.com/hiroschneider Jaron Schneider

                Sick final results dude. I really like these. 

              • http://www.vinsonimages.com yamaha83

                i hate you! 

              • apollo

                One or two nice ones, rest are way too much post-processed. Easy way to ruin a good photo and idea with stupid over-processing!

              • Tobert55

                todays it´s not the photographer anymore… like in dean collins days…. it´s the retoucher.

              • http://twitter.com/JT__photography James Tarry

                I know i always bang on about this over processing issue and for me personally I do agree with Apollo. HOWEVER, sometimes we need to think what the client involved wanted behind these posts and im betting they werent disappointed in the slightest. Nice shoot, cars, work. And i really like the reflections in the hanger shot.

              • douglassonders

                Coming from a full time working commercial photographer, thats quite a pessimistic view on the industry saying photographers are no longer the artists, essentially. A large majority of my work is not composited and edited by me alone. A lot of it is in my lighting style. I use compositing when I feel that technique will achieve the creative results I desire, which is fairly rare (not that im against it). Being an RIT grad, I just like doing a lot of things in-camera and polishing things in post.

              • douglassonders

                in response to James Tarry: totally reasonable. a lot of post-processing, much like photography itself, is a matter of preference. Some will love what you do, others will not. I knew at least of couple of these would spark some comments regarding the post production. For my tastes, I am pretty pleased with how these came out, as was the client. ALTHOUGH, you guys are totally allowed to have your preferences regarding how these were post-processed and value hearing your opinions. Its interesting hearing the perspectives of others in the creative industry

              • http://twitter.com/wkletersteeg W van de Kletersteeg

                I envy you. A lot.

              • Nikola Juric

                Agree with you apollo!! The cars in first photo looks like 3d models!!!

              • http://www.facebook.com/profile.php?id=1264778649 Kurt Ipekkaya

                Definitely one of my favorite photographers. But isn’t this like 3 years old?

              • douglassonders

                Thanks! its a little over a year old but the video was never posted on the Fstoppers page

              • http://twitter.com/JT__photography James Tarry

                never going to please all the people all of the time :)

              • Privacy Is Key

                So after watching them assess the natural light, set up their own lighting, adjusting appropriately, composing each shot, you say it isn’t the photographer anymore? oh please.

              • Privacy Is Key

                 it’s appropriate for the subject matter.

              • http://www.chromaticaversion.com/ Kyle Sanders

                The client’s happiness is what matters at the end of the day – it’s awfully hard to make a living if you get your reputation tarnished because clients don’t like your results.

              • Tobert55

                yes i mean what i said. i was in the business for 38 years.

                today it´s not the photographer in the same way then it was before photoshop.

                with todays tools even a mediocre photographer can get great results with the help of a good retoucher. in the pre-photoshop days many source image, that are used today, would be thrown in the trash.

                with digital you can change the lighting in a scene much more (easier) after the fact…. then you could with film. just look how easy it is with Lightrooms local adjustment tools.

                today even a “so lala” shot can be transformed into something professionell looking.
                you don´t agree?

                yes you could/can do some compositing and editing in the darkroom.. and we have done that.
                but that was more complicated and time consuming… and expensive.
                so it was not used on each and every image.

                compare

                http://fstoppers.com/wp-content/uploads/2012/11/IMG_7518-710×530.jpg

                with the edited image….. do you thing the original looks special?
                i think it looks like a snapshot.
                the edited image looks special because of the editing (the reduced realism).
                it looks a bit like a illustration that´s why it´s interesting.

              • douglassonders

                well, first of all, being a traditionally trained shooter that went to RIT, i can say the tools have evolved but the essence of photography is much the same. Sure some “mediocre” shooters can be great photoshoppers, but few of those folks shoot for the cover of Time or Rolling Stone. Also, you referenced a shot of the cars “before retouching”. That is an iphone snapshot of the set, without any of my flashes set up. The importance of compositing in that image is because I otherwise would have needed 10+ flashes and multiple generators to get the same effect, but thankfully, photoshop allowed me to do it with 4 lights and 3 exposures. Sure, I could have done it with 10 lights and a bunch of flags and 3 generators, but thankfully, as I said, the tools have evolved and allow me to do things easier. just my 2 cents

              • http://www.facebook.com/profile.php?id=100002430195085 Guilherme Taccetti

                Great job Douglas, thanks for sharing.

              • Tobert55

                …..”Also, you referenced a shot of the cars “before retouching”. That is an iphone snapshot of the set, without any of my flashes set up”…..

                the exif data says it was shoot with a canon 5D…. ??
                and it looks very much as the source for the final retouched image.

                btw: no need to post your credentials. i know your work. :)
                i was not attacking you… i just wrote about my view of the business.

              • douglassonders

                my bad, my memory could have been off. shoot was a year ago. Thought that was one of my iphone shots. Nonetheless, was just a snapshot for framing without any of my flashes, lighting or gear

              • Tobert55

                or maybe i checked the wrong image file because now the exif data is gone.

                but as i checked i was pretty sure it said 5D…

              • douglassonders

                the entire shoot was done with my 5D Mk2 and behind the scenes pics with my iphone, nonetheless, the concept remains the same. Not fair to judge a snapshot with no lighting set up

              • Tobert55

                i thought that was a “before – after” shot and that´s why you showed them.

                but after a closer look i see it is not the same image. the camera position has changed a bit.

                yes seeing the original source for the editing would be more helpful then.

              • http://www.facebook.com/profile.php?id=202600340 William Collins

                Amazing as always, Douglas

              • http://twitter.com/james_taylor james taylor

                the processing made cars look like CG

              • http://fstoppers.com/author/rebecca Rebecca Britt

                I like that it looks like 3D models, and I love the processing. Commercial photography can be interpreted in so many different ways, this happens to be one of them. Douglas’s and Justo’s style of retouching happens to be one of my favorites.  The cars look great and I love the reflections on them. 

              • http://www.facebook.com/michael.miller.5815 Michael Miller

                I happen to shoot a lot of automotive and yes the retouching is very heavy handed and kinda unnecessary fore my tastes, but that’s for my tastes. There are a million different ways to edit cars. Many people will be very crucial on photographers when they are heavy handed on cars we happen to love. The fact these gentleman gained access to these types of cars, shows they not only have the skill but the reputation to boot, thus allowing them to shoot such rare automobiles. 

                Are there other ways to shoot these two cars minus the lights and hdr exposures, sure, but at the end, these are for the client and not personal work that these two will remember long into their impressive careers. They got the job done and that’s all that matters to me. 

                On an open forum like this, I feel people should be allowed to comment as they please but I also admire the way these professional photographers respond with respect, and grace. This to me speaks more about their professionalism than their work shown here.

                The airport hanger and Ferrari image are spot on perfect. 

              • http://twitter.com/anthony_chopin Anthony Chopin

                HANGAR people HANGAR!!! A HANGER is something you put your clothes on!!

              • Thorbjørn Flinker

                for your taste. It’s very important to write that, imho. ( in my humble opinion ). Sharing your work with so many is really brave. Because you are feeding trolls at the same time :) I like cars, and i like what you guys did here :) It struck my taste. Good Job

              • Thorbjørn Flinker

                for your taste. It’s very important to write that, imho. ( in my humble opinion ). Sharing your work with so many is really brave. Because you are feeding trolls at the same time :) I like cars, and i like what you guys did here :) It struck my taste. Good Job

              • http://www.facebook.com/michael.miller.5815 Michael Miller

                I like hanger better because you knew what I meant.

              • http://twitter.com/anthony_chopin Anthony Chopin

                Touché Michael!!! I have noticed that spelling corrections have been made in the post now though, so my pride is totally still in tact! :D

              • http://twitter.com/augustfyoung August Young

                looks fake… stop over photoshoping everything ppl!

              • Thorbjørn Flinker

                futuristic car deserves futuristic retouching. :) I like it. that makes your statement not matter :)

              • http://twitter.com/james_taylor james taylor

                Thorbjorn, I fear you’ve missed the point, if you like your cars to look fake and that make you happy thats fine. However, in that case you don’t need to see photographs the cars at all to be satisfied. One could make a CG shot of all the greatest cars ever made then you would be really happy. :)

                But these are real photographs of real super cars. The beautiful design, expertly crafted metal surfaces and flawless paint, don’t deserve to be over Photoshopped in a manor that reduces them to looking like fakes. Regardless of however many people, (clients included), personally like this over retouching, this will always remain true.

                Then again maybe I’m just jealous I don’t get paid to photographer supercars ;)

              • http://twitter.com/JUSTOtheGREAT Justin Paguia

                lol, what can i say, i get paid to make real cars look fake, and fake cars look real. welcome to car retouching playboy

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