Today, Instagram rolled out a new update to their iOS and Android app adding a new video capture button along side the camera button. Now the 130-million monthly Instagram users will be able to capture up to 15-seconds of a moment when video would work better than a static image and dress them up with color grading filters. The question now is, will Instagram's new video feature hurt the rapid growth and success of Vine?
On Instagram, the videos can be between three and 15 seconds long and include any number of individual video clips. But the coolest feature may come after you shoot the video: 13 brand-new filters, created by an artist specifically for Instagram video. They do the usual tweaks to make video pop, like adding vignettes, upping the contrast and playing with color. There is also an image-stabilization feature turned on by default to even out shaky videos shot on the go. For now, videos can only be shot from within the Instagram app, and there is no way to upload existing video from your phone's camera roll.
Instagram's co-founder and CEO Kevin Systrom said they chose the 15-second limit because it was the right balance "between not too short that it constrains your creativity" and not so long that you have to wait a while for a file to upload. Similar to how Vine operates, users can simply lift their finger off the record button to pause recordings and then tap and hold the record button again when they are ready for the next clip. Previous recorded clips can also be deleted before producing the final edited video which must fall inside the 3 to 15 second limit.
On the heels of the announcement, Vine seems to also be readying some new features. The co-founders posted several Vines videos recently that suggest users will have the ability to save drafts, splice bits of multiple Vines together and browse content based on genres and categories. Will it be enough to save Vine?