Instead of hiring a photographer to shoot original images, Samsung has recently been caught in the act of "artfully" (read: shamelessly) replacing an iPhone with a Galaxy S4 in an advertising campaign. It's not that they can't do this kind of thing as it's not illegal, but more the fact that they did it at all, and that it was over an original image featuring their main competitor. Really Samsung?
Originally discovered on a Tumblr dedicated to outing Samsung copies of Apple ideas, the funniest thing about this is that because the Galaxy S4 features a 5-inch display, the ratio of phone to person in the image implies that the model has enormous frying-pan-sized hands. So not only did the graphic artist not really understand the size of the phone, the overall finished product is pretty shoddy. Odd how in-focus the phone is compared to the surrounding image. DOF fail.
Sigh. Like I mentioned, this isn't illegal. Most stock images are free to manipulate as the buyer sees fit. But that doesn't make it ok. It's really lazy, and of course is resulting in some pretty embarrassing PR. All of this could have been avoided if Samsung just hired a photographer to recreate the image. I know of several talented photogs who would have loved to take on this campaign.