Gravity Defying Ads Shot In A Simple DIY-able Set
Peter Lundstrom shot the look-book for Courtrai Apperal in a featureless room that they built out of 5 basic walls and painted them all white for one look, and all black for the other. The final shots look great and leave the viewer looking at the image for a few extra seconds, which hopefully leaves them remembering the clothing a bit better than another brand with a model standing straight up. Below are some of the shots before they were cropped tight for the look-book as well as a video showing how they built the set and shot the book. Enjoy!