Comments on: Hasselblad to Go High-End Designer? Open New Italian Design Centre

By: Roman

Roman — Thu, 11 Oct 2012 02:40:00 +0000

Well, there is still Mamiya, PhaseOne and Sinar for professionals. Hasselblad can compete for the market with Leica, making overpriced exclusive toys.

By: Stefano Druetta

Stefano Druetta — Wed, 10 Oct 2012 23:10:00 +0000

hasselblad xpan

By: dave

dave — Wed, 10 Oct 2012 22:54:00 +0000

All well and good but Hasselblad are laying off staff at their premier studio in London……wonder how hong before the big H is consigned to history.

By: Juan Carlos Hernandez

Juan Carlos Hernandez — Wed, 10 Oct 2012 22:20:00 +0000

I find it interesting that the fourth image down, shows two classic cameras which I’m presuming are for inspiration yet their designs so far show a more modern, futuristic design. Also goes to the contrary of the classic look many others are going for which leads me to believe they aspire to pave a new path in design at least. I hope they bring new creativity and technology to the table instead of fancy camera accents and options. Can anyone pinpoint what the rangefinder on the table is?

By: Stefano Druetta

Stefano Druetta — Wed, 10 Oct 2012 22:12:00 +0000

«Not really the first industries to come to mind when I heard “Italian Designer.”»how ignorant you ameriKans can be. we as italians are not only about prada, gucci, fendi and sh*t like that. get yourself an idea of what the word DESIGN really mean.

btw: agreed, this “lunar” camera really looks like making fun of customers…

By: Peter Ring

Peter Ring — Wed, 10 Oct 2012 21:47:00 +0000

Of course, design is about creating and marketing something attractive, desirable.

But I’m sad to see a really nice camera posturing as a luxury accessory. So wrong on many accounts.
Not my idea of what design is about. Shameful.

By: peter25253

peter25253 — Wed, 10 Oct 2012 18:45:00 +0000

ohoh…. normaly that´s a bad sign when a company, that is known for GOOD but EXPENSIVE products, try to get into other markets.

they try to make money out of their name… nothing more.

i guess hasselblad is in bad waters and desperately needs other income.

looking at their latest ugly mirrorless camera….. i say DESIGN is not their best bet.

By: Mark A. Kathurima

Mark A. Kathurima — Wed, 10 Oct 2012 15:36:00 +0000

I’d say these are semi-uncharted waters. BMW, Ferrari and Porsche have also made forays into this field, away from their core business of creating supremely capable automobiles. I wish Hassy all the best :)

By: Jaron Schneider

Jaron Schneider — Wed, 10 Oct 2012 15:31:00 +0000

Ha totally. And as I was just saying on Twitter, I’m really concerned about what this means for their direction. They seem to be leaning more to form and less on function. That’s not a good thing for the industry as a whole. I really don’t want to see that start to trend. Buying old Hasselblads might be the best way to go until we get a better idea of where Hasselblad is driving.

By: Adam Cross

Adam Cross — Wed, 10 Oct 2012 15:24:00 +0000

I know fashion, too – better to know than to not know! (I hate not knowing stuff :P) And I totally agree with what you say, my comment was just wishful thinking =D at least the older Hasselblad 500 V series cameras are within my price range, can pick certain models up nowadays around the £500 mark