Myspace Re-Aims Its Sights On Creatives

Lunch time here at work which means it’s time to set the stylus down and lurk Facebook. Once upon a time I would have been saying “time to lurk Myspace,” and it looks like that time could be coming back. Myspace is rebuilding itself from the ground up, and it honestly looks stunning.

As I scrolled through my newsfeed on Facebook, two friends back to back linked the above video stating, “new Myspace looks awesome.” After watching the video and then cruising over to new.myspace.com I realized that Myspace is setting it’s sights on creatives. Here is the mission statement found on new.myspace.com.

We’re hard at work building the new Myspace, entirely from scratch. But we’re staying true to our roots in one important way—empowering people to express themselves however they want. So whether you’re a musician, photographer, filmmaker, designer or just a dedicated fan, we’d love for you to be a part of our brand new community.

I will be honest, I always liked how myspace handled music and bands, which is something I have often thought Facebook fell short on. It would seem though that Myspace is looking to reel back in creatives in general. I wonder what this could mean. Could it mean high res photo sharing (Another area Facebook fails at in my eyes). Could it mean HD video sharing? Judging by the video above it looks promising, but I guess only time will tell.

What do you think about this? If the new Myspace turns out to be as promising as the video above, will you be dusting off your old Myspace account, or do you think this is a last ditch effort for the guys who took social networking to a whole new level the first time they launched? My thought is even if they can make it appealing enough to creatives, there is no point if potential clients won’t also be frequenting the site. In an era when online social networking is becoming a very major marketing tool, will Myspace deliver or just fall short? Only time will tell I guess.