New Female-Oriented PDN Magazine Too Stereotypical?
Our friends over at SLR Lounge just brought up an interesting topic that Jezebel posted on a few days ago. I personally received an email alert letting me know that the new magazine Pix, which is aimed specifically at female photographers, was now available. I pointed it out to the rest of the Fstoppers staff, but we didn’t know what to make of it without looking at the content. Well apparently the content can be construed as particularly offensive.
From SLR Lounge, syndicated with permission:
“There’s an article on A Photo Editor about how the new online photography magazine, PIX, came under fire by Jezebel.com for having an “excessively girly and fluffy content,” and not enough serious photography content. Here are some of the topics in the PIX Magazine, as well as Jezebel’s commentaries on them:
- “Smudge-proof makeup tips for long days behind the camera” (Because every lady’s top priority while on the job is her mascara!)
- Seasonal Flats: these flats will keep your feet covered, comfortable and cute while you’re on photo shoots” (Stay away if excessive florals make your eyes hurt.)
- “Step-by-Step: create these beautiful lanterns for your studio” (Hmm, has nothing whatsoever to do with photography, but ladies looove decorating!) (Side note: I’ll admit that these are pretty awesome and I want to make some for my apartment.)
- “Beauty Dish: New Jersey-based wedding photographer dishes about her camera-ready style” (Duh, because all women looove weddings!)
- “Photographing Newborns: A unique kind of labor” (Double duh: all women looove babies!)
- “In mint-condition: stay on trend with these green accessories” (Uh, seems like someone may have been running a little low on “trend” ideas…)
- “Luminous Lenses: Shoot in style with these designer lens protection wraps” (Zebra print!)
Nielsen also released a statement in light to this criticism:
“On July 10th The Nielsen Photo Group, parent company of Photo District News, Rangefinder and other publications and photography events, introduced a new, free digital magazine edition of PIX for photo enthusiasts. The content of this edition is specifically geared toward women who enjoy photography as a hobby, featuring articles and product suggestions intended to inspire women to shoot more and create better photographs.”
An e-mail announcing PIX was sent to The Nielsen Photo Group’s entire audience including hobbyists, students, emerging and professional photographers. The e-mail introducing PIX mistakenly had the name Photo District News in the sender line.
Essentially, although PIX is a photography magazine, it caters to women who are photo enthusiasts. That’s why their content is more in line with magazines such as Seventeen or Style, as opposed to Nielsen’s other magazines PDN or Rangefinder.”
This is fascinating to me, because the articles that are highlighted above can absolutely be construed as stereotypical. But perhaps the market research PDN did on this topic really pointed them to write on these cliché subjects. Even so, does that make it ok? Ladies, what do you think? Is this offensive?
[Via SLR Lounge]