Comments on: Nokia’s Misleading Advertising Launches Internal Ethics Investigation

By: KGB

KGB — Sat, 08 Sep 2012 00:22:00 +0000

So, when you go out and but the Nokia Lumia PureView and wonder why you can’t shoot anything even vaguely resembling the stuff they chose to pretend it can shoot, how you going to feel then?

By: Vladimir Byazrov

Vladimir Byazrov — Fri, 07 Sep 2012 23:15:00 +0000

You can’t be sure it wasn’t a mistake. What ever it was the phone is amazing anyway. So it’s not like the vids ans pics were a total lie. They used professional production for this ads, as every company does.
Calm down already.

By: Tam Nguyen Photography

Tam Nguyen Photography — Fri, 07 Sep 2012 23:15:00 +0000

Nah, 20% sounds about right.

By: Jaron Schneider

Jaron Schneider — Fri, 07 Sep 2012 22:23:00 +0000

Stats were straight from the NYT, so if there is something amiss I apologize on their behalf.

By: Tam Nguyen Photography

Tam Nguyen Photography — Fri, 07 Sep 2012 21:39:00 +0000

Well on Sept 4th NOK was at near $3, yesterday it closed at around $2.4, which is approx 20% drop if Jaron started writing this article yesterday.

By: Jared M

Jared M — Fri, 07 Sep 2012 21:05:00 +0000

Also, the open price for NOK on Sept 5 was $2.89. It is closing at $2.64 today. That is roughly an 8% drop, not nearly the 20% “plummet” that you reported in the article.

I’d attribute most of the drop as market reaction to the lack of pricing/schedule/carrier announcements, not a massive distrust of product quality over the marketing mistake. Nokia is producing top of the line smartphones with features not seen on any other devices in the market at this point.

By: Jared M

Jared M — Fri, 07 Sep 2012 20:40:00 +0000

While I agree that what Nokia did was misleading and unacceptable, I am hesitant to blow this out of proportion.

This sort of thing is done by all companies. Do you really think Apple’s Siri advertisements are using 100% verbatim responses from Siri? Absolutely not. I don’t recall seeing a “simulated” disclaimer in their commercials, but nobody cries foul in that case. The same goes for ads showing the usability/UI of smartphone OS’s, etc.

For camera manufacturers … product shoots and demo photos often utilize a full professional lighting setup, etc. Again, I agree that what Nokia did is wrong and they are rightfully being called on it. But all companies represent their products in an overly positive light… and for any consumer to believe otherwise is naive.