Why I Spent My Money To Rent a Helicopter on 9/11

Exactly one week ago we marked the 12th anniversary of the 9/11 terror attacks which resulted in the deaths of nearly 3,000 people. As they do every anniversary, The Municipal Art Society of New York created two vertical columns of light ("Tribute In Light") right next to the World Trade Center in remembrance of the Twin Towers using 88 powerful searchlights pointing up to the sky. Every year I photograph the Tribute In Light from a different spot, and this year, for the second time, I decided to photograph it from above. From a helicopter. Here is how and why I did it.

Each one of us can remember what they did on September 11, 2001, no matter where or what you did that day. I remember I was 17 back then, watching the news in a random store right outside of my school in Jerusalem. This is a day I will never forget. This is why when I moved to New York in 2006 I started documenting WTC and every year on 9/11 I photographed the the Tribute In Light to show anyone outside of NYC the progress and how the attacks are remembered in the city. Two years ago, for the 10th anniversary, I decided to do something that was never done before: photograph the columns of lights from above. It was never done before because the sky over the city are 'closed' on that day. I managed to get all the approvals for my mission, and the results were beyond my expectations and one of the photos was chosen for LIFE Magazine Photos Of The Year 2011.

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Why I Did It Again

Back in 2011, I had no way to really sell my images to newspapers and magazines. It was a private project and I had no internet connection for about 2 days after I shot it. It was just something I wanted to create for myself and for my fans to 'enjoy'. This year I started working (contributing) with Getty Images and I thought, I can do this again, but this time I would make it available for licensing. Not only would I make my personal project known by my family and friends, but it would also be seen internationally.

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Shooting at Night From a Moving Object

The biggest challenge with that type of shoot (other than getting the permit to fly over the city that night) is shooting night shots from a moving helicopter. Even when it's 'standing still' in one place, it's moving and shaking. There is no way to stable the camera and the best tool you can use is your steady hands. Most of the shots were taken at 1/25 or 1/30. This is a hard thing to do while on the ground - so from the helicopter it's even harder. Way harder. Another thing I had to face is the wind. I was able to take off the door and shoot freely without reflections from the glass while also having a 180° view. Even with the benefits of not having the door on, I still have a hard time dealing with the strong winds coming in. Maybe it's the army training, maybe it's just genes, but i'm happy I was able to keep my hands steady and compensate for the movements of the helicopter.

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The Equipment I Used

For this mission I knew I wanted to have 2 bodies with 2 different lenses. I went for my favorite camera on the market; a Nikon D800. The first body was my own camera with a Nikon 24-70mm f/2.8. I rented the second camera from Adorama along with Nikon 14-24mm f/2.8 lens. I knew I wanted to get a view of the lights but also show the whole city behind it, and to get it I had to use a very wide lens - and the Nikon 14-24mm f/2.8 was the perfect choice; sharp, fast and super wide. I needed as much light as possible, I shot at f/2.8 with both lenses.

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Knowing How the Media Works

Within five minutes of landing, I submitted the photos. My experience with the media has taught me what works and what doesn't and I knew that if I want the photos to be sold, I had to submit them as soon as I got off the helicopter. I made sure my laptop is waiting for me right next to the landing dock, and I made quick edits right after landing. The images were picked up immediately and by some of the biggest publications in the world.

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Why It's Important to Give Yourself Assignments

This is something we hear all the time, "give yourself assignments, do stuff you want to do, not just stuff you get asked/paid to do, do something you believe in and want to create". Two years ago, I had this crazy idea to photograph the lights from above - something that no one else had done before. By giving myself the assignment/challenge, I created something unique that not only made me proud, but became something that people will remember for ever. Push yourself do to something new, even if it looks impossible - or in this case, hard and very expensive.

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To see some of the images I captured that night or to license them - click here.
If you have questions leave them in the comment section below and i'll do my best to answer them.

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42 Comments

Watch Zeitgeist on YouTube or Netflix as they talk in depth of what happened on 9/11

You would be amazed at the evidence that they put forth. Makes you think twice about a lot of things.

Jared Monkman's picture

take a critical look at their evidence. It sounds nice when it's put together into a movie like that, but they're creating a narrative.

Critical evidence like all those dust-covered people leaving the building all saying they heard multiple BOOMS before the building fell?
Critical evidence like WTC7 falling on its own?
Critical evidence like how jet fuel doesn't burn hot enough to melt steel?
Critical evidence like F16s weren't scrambled until it was too late?
Critical evidence like the huge steel columns with perfect angled cuts?
Critical evidence like that interview with the actual Engineers who designed the buildings saying they designed them to withstand multiple hits by air liners?
I could go on all day.
Watch it again and open your mind.

Jared Monkman's picture

I'm no expert on these kinds of things, I have better things to dedicate my time to then going over each thing you mentioned, so here's a website dedicated to going over all your supposed 'evidence'.

http://conspiracies.skepticproject.com/articles/zeitgeist/

Wow, open your mind, man. Actually watch the film. Educate yourself. It's called Science, Physics, and Nature. And it's also THINKING and using your brain. Nothing to do with opinion.

Jared Monkman's picture

I've watched the film. It's full of missinformation, quotes taken out of context, and much, much more.

Looks like we're going to have to agree to disagree. No biggie. Have a good night, man.

Jared Monkman's picture

Agreed! I appreciate your candour; it's too easy to call each other idiots. At least we can agree on our love of photography!

For sure man. If only people could focus on their commonalities instead of their differences, including myself, this world would be a better place.

All the fire fighters, all the police, all the survivors are wrong! The only people that got it right are the Bush administration and the 9/11 Commission! Duh!

I'm with you Joey. Too many reports from fire fighters and police along with video footage of the pre blasts to ignore them. Let alone the whole Building 7 thing that the 9/11 report some how failed to cover.

Just another Tonkin Bay and the sheep believe Fox News.

Thermite in the dust. Molten steel jet fuel couldn't produce. Overwhelming evidence.

Corey Melton's picture

riiiiight

Picutures being just as perfect, can you comment on how to be a contributor for Getty, minus the standard "apply to contribute" single webpage available? Thanks and good work.

Zach Sutton's picture

Noam works for Getty. Certainly he'd be able to give you the details better than I could, but he was working with AOL Music for a while, and then recently (last 6 months) got a job with Getty Images.

Noam Galai's picture

Thank you very much! I actually dont know what is the best way to apply for that. I guess it really depends on what type of photography you do (news? entertainment? sports? or stock?) and of course your location - I didnt apply so I really dont know what is the best way. I can check for you

Curiosity begs the question: what does it cost to get a helicopter for something like this?

Thanks,
Evan

I think that's an R44 - they rent for anything from $600 to $1,200 per hour in the markets I've rented them. But you can use a two seater R22 - they rent for $400 to $800 per hour. The R22 is much lighter - less range and gets affected by the wind far more easily...but the price is good. We shot this from an R22 and I was really happy.

How much time do I need to rent the helicopter for? Basically give yourself 10 mins for take-off/landing, 15 mins above each location, and one minute a mile for transit time. We calculate all the transit times using GoogleMaps and it seems to work.

Good luck!

but...... how expensive was it?

maybe sayanim get a discount

On average a single person will shell out $150 to $200 for a 15 minute trip. They wont go up with one person. I'm also pretty sure they charged a little extra for a "tour around the lights"

Wouldn't call that a 'big financial risk' as written on the Fstoppers facebook. Unless he has spend the whole night flying..

Anyway, cool results though!

I think the only thing missing from this article is the investment and the payoff. How much did it cost you to do this and how much did it make you? I understand that you can't put a price on getting on the cover of the Life book =) but, did it bring in insane amount of clients for you or was this strictly for the personal challenge?

I was thinking the same thing. How much did it cost and was he able to get that money back either in selling the photos or with new booked clients and gigs

even if he didn't get "paid in full", the exposure with this shoot will eventually payoff.

Jared Monkman's picture

yeah, this is one of those cases where the exposure is actually worth it

For an article based off financial returns from this investment, it sure is lacking details in this area!!! Disappointed really.

Noam Galai's picture

As for the first time 2 years ago: I was able to cover the costs by licensing to LIFE, but mostly by selling canvas prints to my followers - it took time to cover it but eventually it happened.
As for the shoot I did this week - it's too early to know. I know many publications licensed it - but I dont know how many or how much $ (takes over a month to get that info). My guess is: I might not cover it by the sales I did this week, but will cover it (and make profit) by sales next year before 9/11. This is when publications use these photos the most.

Andrew Griswold's picture

Noam, this is incredible!! I am in complete aw that you were able to capture a moment like this not just once but multiple times and to see your push for something like this to make it happen is awesome. Congrats on the gig at Getty, that sounds pretty serious! Ha

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