Behind the Scenes of Ontario Power Generation's Miniature Commercials

It seems utility companies are looking for more creative ways of bringing their message across to television viewers in their commercials. Ontario Power Generation has recently come out with two commercials using miniature sets in their commercial production. Watch this very detailed behind the scenes video on how they created the sets, and how they filmed the fresh new take on water safety. Do you think this approach to commercial production helps keep the company's message fresh?

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David Arthur's picture

i feel like the snowmobile part cut off at the end? I thought they were going to show it floating in the water, too? But I really like the concept! Very out of the box and eye catching.

Hi David- glad you liked the ad and thanks for your comments. We really spent a lot of time to make sure we did something different creatively that would resonate with this group. You should check out the website- its interesting as per your question- the snowmobile cut off is intentional to tease the viewers, because the actual winter tv spot doesn't run till next Dec. BTW- your assumption for the ending is not far off. :)

Douglas Sonders's picture

ah ok i wondered the same thing. great!

Raheel Gauba's picture

I walked away with two things after watching this BTS... First, waaaaay cool... the set looks fab and the camera angles and post work is done beautifully! Second - I want some Tim Hortons coffee!!!!!!! - Raheel Gauba /

I want that mini lens!!!

christian lacasse's picture

Proud to be from Ontario !! Great work on the vid

Highly creative!!!!! Indicates the culture and values of Ontario Power Generation and Canada as a nation. proud of innovative contributions and talent.