Pete Barrett Shoots A New Balance Ad (Update)

Here is a quick timelapse of one of Pete’s latests commercial gigs. It is a bit difficult to see what he is exactly doing in terms of lighting but I am simply impressed by the complexity of this shoot. Look how many people are on the set! After you watch this video head over to his website and be prepared to be blown away.

Pete says: “This campaign was made up of many components. The city scene was created more in camera than the park scene. We shot multiple exposures to capture the background elements then added elements for the curb and road perspective to match the clients needs for their layout. The shot with the park was more of an intensive composite as that background is an entirely different location. In reality there was a tall condo building in the immediate background. Composite retouching was done by Scott Dorman of Smalldog Imageworks. Check him out at smalldoggin.com. See both of the final shots here: www.petebarrettphoto.blogspot.com/2010/03/new-balance-final-ads.html

Behind the scenes on the New Balance photo shoot. from Pete Barrett on Vimeo.