Comments on: Pete Barrett Shoots A New Balance Ad (Update)

By: Chris

Chris — Thu, 20 May 2010 18:47:59 +0000

@Toby.. I think it is still the same street in the for and background.. the part in the middle is photoshoped.. but the street in the back is the same..

By: Toby K

Toby K — Wed, 19 May 2010 03:39:50 +0000

I would of thought they could just shoot that in the studio.. pretty wild since that street is not even the same street in the ads..

By: Chris

Chris — Mon, 17 May 2010 23:25:08 +0000

wow.. i didnt expect such a picture at the end.. but i like the result
a lot of objects got moved around in photoshop

but the ad is still funny.. 10% increase in calorie burn while walking ^^

By: Justin Driggers

Justin Driggers — Mon, 17 May 2010 22:01:16 +0000

I found the high resolution images at: http://petebarrettphoto.blogspot.com/2010/03/new-balance-final-ads.html

I have no idea how they made the background look that good. I would love to know though

By: Lee

Lee — Mon, 17 May 2010 19:20:45 +0000

I was wondering the exact same thing. I’ll try to contact the photographer and get more info

By: Adam Ottke

Adam Ottke — Mon, 17 May 2010 19:11:36 +0000

Okay…I’m confused. Did they do ALL that on location just to have a grey screen behind the model and photoshop the street background in….and then maybe they shot the street alone before the model? Is that just to have consistent daylight lighting to save time in post?