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              phaseone iq2
              phaseone iq2
              March 4, 2013
              Adam Ottke

              PhaseOne Announces New IQ2 Medium Format Digital Backs

              There are a few companies out there known for high-quality medium format digital solutions. But few are as highly regarded as PhaseOne, whose popular ‘won’t get crushed by an elephant‘ and various freezing and heating Youtube videos helped people see its products’ durability. Today, they’ve sent a round of emails announcing their revised IQ series, offering wireless capabilities, revamped sensors, and top-of-the-line 16-bit image production with 13 stops of dynamic range…

              The IQ2, based on the original IQ series that came after the P30-generation backs, come in 80-megapixel (IQ280), 60-megapixel (IQ260), and 60-megapixel achromatic (IQ260 Achromatic) versions, each with full-sized 645-format sensors. The IQ280 features ISO sensitivity as low as ISO 35, giving unprecedented, crisp images. Other features include Firewire 800 and USB 3.0 connections, Sensor+ technology for high-ISO shots, and a high-resolution 3.2″ touchscreen. Check out the series at PhaseOne.com for more information. Oh yeah, and pricing starts at $40,000. I didn’t want to depress too many of you too early on… It seems medium format digital photography has yet to be ready for the masses. Have the cash now? Shipping starts in June.

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              • jeff gammons

                Starting at $40,000… Where are they ending at?

                jeffgammonsphoto.com

              • http://www.facebook.com/bruno.inacio.940 Bruno Inácio

                on the renting store! :)

              • http://www.facebook.com/people/David-Nguyen/37523916 David Nguyen

                I’m about to suck so major dick for this 

              • http://twitter.com/AdamOttkePhoto Adam

                No one knows…no one wants to know….and don’t ask because you’ll make me cry more than I already have. No. But really, I’ll update the post when I find out :-)

              • Nicolas Meier

                Hmm so they update the IQ series you say…? I smell a small price reduction on their current IQ line-up! :D  (Fingers crossed fingers crossed!)

              • Emil Nyström

                somewhere around 50,000 – 55,000

              • http://www.facebook.com/steno12 Stefano Druetta

                WILL IT BLEND? :D

              • http://www.facebook.com/profile.php?id=100000196366769 Jonathan Nock

                Any chances there will ever be consumer MF digi backs? and if not why?

              • http://www.facebook.com/nicholas.gonzalez3 Nicholas Gonzalez

                I wonder why can’t a company make a 16 or 20 mp digital back and focus the processing power on dynamic range and speed? Hell, leave out the LCD screen too! Don’t need it if we can still use a light meter, a polaroid back or even our 35mm DSLR’s, to check exposure. At this point in digital technology I’m surprised no one has figured out a less costly but more practical way to bring medium format to professionals. (I’m just moping because I’d love to break out my Hasselblad 500CM again but with a digital back.) 

              • http://www.facebook.com/profile.php?id=100002136353623 Zeke Man

                One reason they are so expensive is that the sensors are CCDs (from Dalsa).  CMOS chips are less expensive and the electronics to drive one are much simpler (i.e. cheaper).  Unfortunately, no one (yet)  makes a large, quality CMOS chip.

              • Enrique Avilés

                oh trust me. it’s been figured. it’s just not good for business

              • Paul Hance

                @  Nicholas if you want a cheaper MF go and get the Pentex 645d. for about 10k it is good. http://www.paulhancephotography.com

              • http://www.facebook.com/barry.gnyp Barry Gnyp

                Thats a Mercedes Benz?

              • http://www.joshrosscreative.com/ Josh R.

                You can get a MF setup for around $10k which if you are considering an $8k pro 35mm system isn’t such a huge leap. 

              • JorgeQueirozPhotography

                Hum, that’s the reason they are ‘giving’ the kit (lenses and the 645 body) if you buy the IQ1 back.
                http://www.jorgequeiroz.com

              • JorgeQueirozPhotography

                I really appreciate good stuff, but it’s hard to believe that a small piece like this can cost like a really nice car, that use much more material and it’s also full of technology.

              • https://www.facebook.com/FlexibleVision Roman

                 For really nice car you have to spend at least twice as much. For this price you can get only mass produced GM or Japanese cars. ;)

              • http://twitter.com/kernphoto R. J. Kern

                For those interested,  I share some of my thoughts in choosing my PhaseOne IQ medium format system for shooting weddings (It’s just gear, but an important piece of gear):

                http://www.kern-photo.com/2013/01/shooting-digital-medium-format-in-wedding-photography-2

                PhaseOne is a great company that listens to end users, creates customer loyalty, and has an amazing product in a class of their own.

                R. J.

              • http://www.facebook.com/profile.php?id=100000196366769 Jonathan Nock

                Yep… but i just couldn’t ever justify it :(

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