Caulton Morris wanted to send a message. He detests the fashion industry and the over manipulated images included. So what did he do? He took pictures of himself doing a headstand. Now before you call it crazy, read out the full reasoning.
“Since we get enough digital retouching in our daily doses of media, Caulton Morris prefers not to use it in his work as a symbol of his detestation of the fashion industry. As the majority of his photos in the series Upside are self-taken using the ten second timer on his camera, he has found increasingly creative places to do a headstand and capture it just before he falls.”
I have to say, although the idea may seem crazy to many, it's pretty difficult to actually execute some of these. I couldn't even do a head stand! And in the end, it's a concept that was meant to actually garner attention, which it has. So I guess his intention worked.
Now, how do you find the concept? Is he going about it the wrong way? Does the message actually match the theme?
You can check out his work here: http://www.stcm.co.uk/project/over-and-over/
[Via Visual News]