UPDATED: Those Bizarre Adobe CC Squares Aren't The Desktop Icons... They're "Box" Logos

UPDATED: Those Bizarre Adobe CC Squares Aren't The Desktop Icons... They're "Box" Logos

UPDATED 05/14/13 9:50 AM PT: I have received word from a source that the reason these original totems were made were effectively replacements for the box imagery that Adobe will no longer be producing since... well... there are no more boxes. If you recall, CS6 had a lot of imagery surrounding faces (just look at the cover of Adobe Photoshop CS6). Moving to Adobe CC, the team wanted to try a different angle that was more expressive, abstract and fun. Apparently this was difficult to express as many were confused as to what the totems were and why they were created if they weren't going to be desktop icons. This was exacerbated by the fact that both the icons and the totems are two lettered squares.

Original Article Below:

Some of you may have been too distracted by the enormous hubbub surrounding the contentious direction Adobe is taking the Creative Cloud (loved by some, hated by others) to notice the icons/logos (also called totems) shown during Adobe MAX were a little extreme. I would go so far as to say they were ugly. When I first saw them, I was horrified. After more than a week of trying to get confirmation, I have good news: those ghastly icons won't live on your desktop. Whew.

A representative from Adobe let me know that "there will be two sets of totems." The ones that were sent out to press prior to MAX, the same ones shown at the keynote, "are an 'artistic' abstraction of the forthcoming totems, but will not be the actual desktop icons."

That's a relief. Because I can't imagine my desktop cluttered with one, let alone the five or so I usually have there, of these psychosis-inducing blocks of color madness:


Speedgrade_CC_totem_5in_300ppi
PremierePro_CC_totem_5in_300ppi
Prelude_CC_totem_5in_300ppi
Photoshop_CC_totem_5in_300ppi
Muse_CC_totem_5in_300ppi
InDesign_CC_totem_5in_300ppi
InCopy_CC_totem_5in_300ppi
Illustrator_CC_totem_5in_300ppi
FlashPro_CC_totem_5in_300ppi
Dreamweaver_CC_totem_5in_300ppi
CreativeCloud_totem_5in_300ppi Audition_CC_totem_5in_300ppi
AfterEffects_CC_totem_5in_300ppi

 
I could not get official high resolution examples of the real desktop icons yet (they aren't being distributed) but I was able to grab them from the various Adobe Twitter accounts. They show minor changes from what we have all gotten used to from CS6, so crisis averted. I was seriously concerned that I was going to have to look at those fairyland totems every day for at least the next year. The below are much less eye numbing.
 

totems1

totems2

totems3

totems4

Jaron Schneider's picture

Jaron Schneider is an Fstoppers Contributor and an internationally published writer and cinematographer from San Francisco, California. His clients include Maurice Lacroix, HD Supply, SmugMug, the USAF Thunderbirds and a host of industry professionals.

Log in or register to post comments
14 Comments

Good! Haha. Thanks for looking into this man as I was curious how different those would look too.

I was a little surprised that a) no one else was asking this and b) there was no one ready for an answer. Seemed like a pretty straightforward question to me.

I guess everyone was too distracted with the whole CC thing to notice them

Shame, I like the pretty ones......

Me too, I think they are beautiful, maybe not always good readible, but yet amazingly nice!

It's more that I would find them extremely distracting on my taskbar. They've got way too much going on.

big relief. but now looking at all the twitter posted ones, Im still kinda thinking they all look terribly elementary together.

Even if they were the technicolor dreamcoat icons, the icon is easily changed if using windows. I don't know about apple, though.

Adobe seems to be busy trying to distract us from their Creative Cloud ideas...

I liked the pretty ones.. Oh well i'll just change them

Sorry but whatever Icons Adobe use of CC will not make an iota of difference to me. I am one of the 'Haters'. I think that Adobe are abusing the Loyal customer base they have had for many years. I intend to work my CS6 to death! Shame. :-(

Is this really the only thing FStoppers could find wrong with the Adobe CC? If I was Adobe I would have told FStoppers to "get on the train".

There was another article where Adobe VP responded to criticisms about CC, but it appears to have been deleted.

Really? That whole piece titled "Why you should hate Adobe's Creative Cloud" wasn't enough?