“The shot was taken in IceBar Orlando in a giant fridge with 9F degrees. It was rather challenging due to the extreme cold environment. I had to leave couple of times to warm up in the Florida hot weather before entering the fridge again though the camera had to stay in because of condensation. Of course the model had to leave frequently, as well. It was freezing even though we were able to get samples of the product.
The assignment was to create advertising shots for a California based liquor maker. The shots were supposed to look cold (thus the slight desaturation with blue overlay). The photographs were used in print and online advertising.”- Martin Purmensky