Powerful Ad Campaign, How Facebook ‘Likes’ Don’t Help
“Liking isn’t helping”
Ad agency Publicis Singapore, put together that powerful tag line for Crisis Relief Singapore’s latest ad campaign. The C.R.S. is a disaster relief organization run by volunteers. The jarring ads reveal the fact that simply clicking on a ‘Like’ button doesn’t help crisis situations.
The three ads: Flood, War and Earthquake, used real press photographs with dropped in ‘Thumbs Up’ to reflect the famous Facebook button. It is a powerful statement that definitely tugs at the heartstrings and shines light onto the fact that simply clicking on a button doesn’t help.
The compelling motive can best be summarized in the copy, “Be a volunteer. Change a life.”