Most are already familiar with LensBaby and their brand of creative lenses for photographers. We have featured them a number of times here on Fstoppers (like here, here and here.) Today they announced a whole different type of lens they are adding to their repertoire. This 'tiny' lens will particularly get iPhone users excited.
The new lens is called the "LM-10 Sweet Spot Lens for iPhone" and was designed to create Lensbaby’s signature depth-of-field look, the “sweet spot” of focus, surrounded by gradually increasing blur. The lens comes on and off the phone easily using a magnet that sticks to a stainless steel ring with adhesive backing LensBaby provides you that you simply stick to your phone around the outside of the iPhone camera lens. According to their press release, "our low profile stainless steel rings look great and stay put. The magnets will have twice the strength of other magnetic phone accessories, keeping your lens securely attached to your phone."
There is a video on their Kickstarter page that tells more about the lens and includes a number of samples of the types of photos users are creating with the new lens. It's definitely unique and exciting. Here are few examples that were included in their press release.
They go on to explain that the new lens will also come with an free iPhone app that lets the photographer move the sweet spot of focus around the image to match focus with the perfect composition.
The Lensbaby Sweet Spot Lens for iPhone will exclusively be available on Kickstarter.com until May 2, 2014. The funding goal is $20,000. The pledge levels for the campaign are as follows:
$1 – Thank you on Lensbaby’s site
$5 – The coveted See In A New Way™ Lensbaby sticker
$40 – Earliest Bird special for one lens (limit 50)
$45 – Early Bird special for one lens (limit 75)
$50 – Kickstarter special price for one lens
$125 – Kickstarter special price for one lens + one Spark™ DSLR lens
For more information, visit their Kickstarter page.