Introducing the latest and not so greatest product from PhotoJojo, the Look Lock. The Look Lock allows you to attach your smartphone to your hotshoe mount using a large and out of place aluminium arm, proving once again, that the camera accessory market is completely out of ideas.
The Look Lock is “an adjustable arm that holds a smartphone above your camera's lens to keep your subject's attention, and your favorite apps at the ready.” The greatest downfall of this idea is, why are you browsing apps when you should be photographing your subject?
The counter argument of course is that you can use it when photographing children, to gain their attention. However, the aluminium arm appears to be so bulky and large, that you’ll end up with photos where the child is looking slightly off camera, much like you’d see in 80’s Olan Mills family portraits. This argument also encourages you to not engage your subject, which is ludicrous, and lazy.
And the greatest downfall of all? The $75 dollar price tag. A similar design could be made using flash mounts, and hot shoe adapters with a $20 B&H Photo gift card.
In the past I've really loved PhotoJojo's products. Their Camera Lens Bracelets are an awesome idea, and I absolutely love my Photoshop Fridge Magnets. However, the Look Lock is an impractical and expensive solution to a problem that 99.9% of photographers never face.