Jaron Schneider's picture
Drag image to set the crop
Cancel
Jaron Schneider
San Francisco, CA
Followers 140 Karma 238.4

Articles written by Jaron Schneider

YouTube is Ready to Select a Winner. Will It Be You?

YouTube is Ready to Select a Winner. Will It Be You?

It's time... YouTube wants to thank you for all your great entries. YouTube finally has enough videos to begin selecting a winner after years of collecting videos at the rate of 70 hours per minute, it's finally over. "We've been thrilled with all of the diverse, creative entries we've seen so far, and we can't wait to begin the process of selecting the best video. We'll be announcing the winner in 10 years."

Zeiss Tells the Story of Melding Design and Performance in the Upcoming 55mm f/1.4

Zeiss Tells the Story of Melding Design and Performance in the Upcoming 55mm f/1.4

Zeiss lenses have been around for over 120 years, but admittedly "product design has never been the foremost factor." In designing their new high-end Distagon lenses coming to the market at the end of 2013, Zeiss wanted to really consider aesthetics in the project. "The newly-defined design is intended to reflect the lenses’ unique character and make Zeiss lenses truly unmistakable in the future."

Fstoppers Reviews the Sigma 17-70mm f/2.8-4 Contemporary Lens

Fstoppers Reviews the Sigma 17-70mm f/2.8-4 Contemporary Lens

Variable aperture lenses are generally scoffed at by anyone who has been shooting for a few years, myself included. That said, collectively variable aperture lenses probably make up a vast number of sales for lens manufacturers. They aren’t necessarily bad lenses, but it can be tricky to select the quality from the lousy. So how does Sigma’s second lens that carries its new design, the 17-70mm f/2.8-4 lens, fare? Actually, really well.

Fstoppers Wins [F]ramed Award for Best Online Media/News Resource

Fstoppers Wins [F]ramed Award for Best Online Media/News Resource

It was overwhelming how much talent was crowded into the Sky Loft at the MGM Grand on the evening of Tuesday March 12. Around every corner was another photographer, inventor or successful business person who you have only heard about. Aaron Nace pouring drinks, Jeremy Cowart waiting in line for the bathroom, it was (in an overused word but the only one that really makes sense) surreal.

Look At Leica's Pretty New Store in Miami

Look At Leica's Pretty New Store in Miami

Leica is known as a kind of Mercedez when it comes to cameras. It captures images like any camera will, but it's the name and reputation (and the quality that comes with it) you get a Leica for. That and the optics. Leica fans can rejoice over the opening of a store in Miami that showcases the full Leica photography and sport optics product portfolio, and it's got a pretty slick interior to boot.

Google+ Will Never Be The Social Network It Wants To Be

Google+ Will Never Be The Social Network It Wants To Be

Okay, the post title is a little bit harsh, but hear me out. It will never be the social network it wants to be unless it redesigns the user interface. I love Google products maybe twice as much as the next guy and I have tried very hard, over and over again, to force myself to use Google+ and to like it, but it's just not happening. Since I'm all about user experience, Google+ design doesn't really do it for me. Even though many have said that Google+ has become a photographer's playground, I'd like beg to differ.

Squarespace is a Breath of Fresh Air in the Smoggy Website Building Space

Squarespace is a Breath of Fresh Air in the Smoggy Website Building Space

Personal feeling: we don’t give our websites enough attention. It’s usually a “good enough” situation. It shows our photos, gets our name on Google and it serves as a place for us to send clients and prospects. That attitude tends to result in an attitude of “settling.” We settle for what we find and it is, again, good enough. Or is it? I wasn't ready to just be happy with "good enough" on my website.

New Accessory from Fotodiox Puts a 645 Medium Format Back on Sony NEX

New Accessory from Fotodiox Puts a 645 Medium Format Back on Sony NEX

This is a pretty crazy concept, but Fotodiox has just announced an adapter that puts the power of a full-size 645 medium format back into the hands of virtually any photographer utilizing the Sony NEX camera sensor. Called the RhinoCam, it enables photographers at any level to capture the dramatic detail and sharpness only available with a sensor three times larger than even a high-end full-frame 35mm sensor.

Pages