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Lauren Jonas
Charleston, SC
Followers 112 Karma 240.3

Articles written by Lauren Jonas

[Editorial] If You Don't Own It, Why Not Rent It?

[Editorial] If You Don't Own It, Why Not Rent It?

As a photographer just starting my own wedding photography business, I quickly realized how much pro gear really costs. I don't shoot often enough to afford all of the gear that I need but when I do have a shoot, I like to use professional gear and I like to have backups in case something breaks (especially for weddings). For those of you who are just getting started like me, or those of you who need specialty equipment, you may want to consider renting gear.

[BTS Video] Tips On Using Natural Light And Strobes

[BTS Video] Tips On Using Natural Light And Strobes

In this behind the scenes video, Jay P Morgan shows us how he combined natural light and strobes to get that perfect shot while on location. First, he starts by determining where the sun is going to set on the horizon by using the very handy iPhone app, Sunseeker. For this project, he was shooting stills as well as video, which can get a bit tricky. Using a Kessler Crane he was able to get the video shots just before sunset. After the sun started setting he pulled out the strobe...

[Video] Diamonds Are A Girl's Best Friend, Stunning Commercial

[Video] Diamonds Are A Girl's Best Friend, Stunning Commercial

It goes without saying that besides the Superbowl commercials, we can pretty much expect the same run of the mill advertisements. Whether it's cartoon bears with toilet paper stuck to their butts, or of babies talking like grown adults, this commercial really blew them all out of the water. Advertising film director, Bruno Aveillan, (along with a crew of about 50 people) spent two years putting together this epic 3.5 minute journey celebrating the 160 year history of luxury jeweler, Cartier.

[BTS Video] Flour Explosion With A Bit Of Post Production

[BTS Video] Flour Explosion With A Bit Of Post Production

By using flour and hot cocoa powder, Photographer Don Horne was able to capture some really stunning images. How did he do it? The idea behind his shoot was to shoot a model while having flour and cocoa powder tossed in her face - thus the explosion effect. Set in a studio, Don had an Alienbee B800 in a medium softbox sitting camera left, a Nikon SB800 shooting into an umbrella acting as a rim light and finally, a large white reflector camera right to fill in the shadows.

[BTS Video] On Location In SC With Tim Macpherson

[BTS Video] On Location In SC With Tim Macpherson

It's crazy to compare todays advertising campaign's to those of 30 years ago. They are becoming more involved, creative and technically advanced than we could have ever imagined. In this video, Photographer Tim Macpherson takes us behind the scenes on the new campaign for the fabric company 'Sunbrella' which was shot and filmed in South Carolina! While this video lacks technical information, it is still really awesome to see how much planning and time it took just to film and shoot one simple scene.

[Video] Go Behind The Scenes With Mary Ellen Mark

[Video] Go Behind The Scenes With Mary Ellen Mark
I've always been a fan of documentary photographer, Mary Ellen Mark. Having published over 15 books, she has taken some of the most compelling images and is considered a living legend. In this video, she talks about the state current state of documentary photography and gives helpful advice to those trying to break out in the field. She is shooting on a Mamiya 7 II camera with a 55mm and 65mm lens. She lit her subjects using a Profoto AcuteB 600 Air and an AcuteB Head with a Profoto Zoom Reflector attached. Click to full post to watch her in action.

[Video] Etnies' Aimless - Behind the Scenes

[Video] Etnies' Aimless - Behind the Scenes
"Public Domaine" was the name of a skateboarding themed art exhibition that took place at The Gaîté Art Museum in Paris last summer. To celebrate their 25th Anniversary, shoemaker Etnies commissioned award-winning skateboard filmmaker Mike Manzoori to create a unique piece of video art for the exhibit. And unique is exactly what he provided with a bizarrely super wide angle aspect ratio film that was projected on the walls of the exhibit. He also used some very interesting tools to achieve this look, including the RED One, Custom rigs for holding 3x DSLRs, and a spinning 360 GoPro Rig. To see the full post click here.

[Video] Filming 3 TV spots in one day (in Russian)

[Video] Filming 3 TV spots in one day (in Russian)
Greetings Comrads, I hope you've brushed up on your Russian because today we take a little journey via the world wide web to motherland Russia. We'll be watching a BTS video from PP Productions as they shoot three 30-second TV spots for Elitech Tools. It's a pretty big production that goes into the making of spots like these, especially when your doing 3 in one day. Click here to see the full post.

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