Articles written by Sarah Williams
A little over a year ago, we were introduced to SmartAlbums from Pixellu. They helped photographers all over increase their productivity by allowing them to stop hating the process of designing albums. This year, they brought us a bigger and better product, and I got to use it first hand.
I'm not someone who is big into drones and flying cameras -- mostly because they take a lot of effort to learn how to fly. More importantly, there are typically many more things I'd rather spend my money on. Then I received an email from Antoine Balaresque, CEO of Lily Robotics, introducing me to Lily, and I threw all those reasons out the window.
As a photographer, there’s only so many things you can do on a wedding day to bring a little something extra for your couples. James Day was hired to shoot his sister-in-law’s wedding and in doing so, he decided he was going to push the envelope and deliver something they never imagined possible.
There’s been a multitude of social media apps popping up for us to use at our leisure and it might be hard to stay up to date. The most recent of them being Periscope. Periscope was recently purchased by Twitter before it was even launched in the app store, and it’s steadily gaining traction. It was developed as a real time news app but the possibilities in the creative realm are endless.
There are few companies and applications that give you constant updates and are constantly pushing the limits, but VSCO definitely ranks towards the top of them. Whether it's introducing new actions and presets for VSCO desktop or presets on VSCO Cam, they're as they like to call it, always moving forward. What they’ve done with the new Alchemy Collection for VSCO Cam doesn’t fall short.
The phrase "destination wedding photographer" never held much meaning to me, other than the rare couple who I assumed was eloping in Bora Bora. Lately that phrase is turning into something completely different and it's being referred to more as "adventure photography." It's slightly different in the fact that these people aren't necessarily having destination weddings because they're still being planned in their home states.
Justin Bettman is a talented New York based photographer who shoots mostly for his own personal fulfillment. His ideas are raw, quirky and will make you feel like you're sitting front row in an old cinema. Recently he teamed up with Gözde Eker who is a set designer in NYC to bring his newest, crazy idea to life. That's where #SETINTHESTREET was born.
Last year we featured London-based photographer Jaroslav Wieczorkiewicz with Aurum Light for his 1940’s pin up inspired milk portraits, which were then picked up for Coca-Cola's Farelife campaign. His fresh take on motion and liquids was put together in a well received and sold out magazine. This year, Jaroslav brought it bigger and better with his team by creating this years titled calendar “Splash Heroes.”
One of the big things lacking in my workflow was the ability to schedule Instagram posts. I have a personal Instagram as well as two work focused Instagram accounts and remembering to post on each one is time consuming and frustrating. About once a month I'll check to see if Hootsuite has added the ability to schedule instagram posts, but unfortunately it still does not. This month, my Google search led me to Latergramme and I was instantly smitten.
With Facebook’s reach going down hill, we’re all looking for something that will allow us to get in touch with as many people as possible and Instagram is that link. If you need persuading, follow up this article with Dave Geffin’s post about how to fully harness the app. Once you’re convinced, here are some things you can do to make sure your followers are getting the most bang for their buck and you're showing off your best work.
Awhile ago, fellow writer Peter talked a little bit about barter, and how to use it when a client has no budget, as well as a few other tricks. We always think money makes the world go round, but if you're working with an individual, stand alone businesses, there's a lot more than money to work with. I've done quite a bit of bartering in the past year, and there's a few steps to make sure it's a win, win situation for both sides.
Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.
Last week we had the pleasure of hosting over 100 photographers at our workshop at the Atlantis in the Bahamas. Our opening party was hosted at Fathoms where we set up a photobooth in front of "The Digg." The tank holds over 100 venomous Indo-Pacific Ocean Lionfish, 500 piranhas, iridescent jellyfish and six-foot Moray Eels. It turned out to be one of the most entertaining backdrops with a revolving window of fish!
We get stuck, we fall into these positions where we call ourselves photographers and think that's all we'll ever be. That's not a bad thing, but the truth is there are so many different outlets we can flow into being photographers. For some of us, that means using our knowledge and abilities to help others. Thats exactly what Jose Rosado did with his new company, Zēro.
In the photography industry, having a "studio" or "meeting space" translates to success in most client's eyes. The thing is, typical photographers would rather spend their cash on gear, than a studio they would probably only use once a month. Recently there's been an abundance of places for people to meet with clients as well as have their own out of home office. They're called coworking spaces and have been popping up around the country.
We work in a field where, whatever we buy something for, we use for its intended purpose. Sometimes we just want to save money and dig through our stuff to see what else we can use it for. Here's a list of things you can use your gear for, either in a pinch or as a better replacement for something else.