One of the biggest questions I get when photographers consult with me about managing their brand on Instagram is: "Should I create a business page separate from my personal page?" This discussion was started on the Instagram for Business group by Martin Bonden, who asked what I thought about creating a business page on top of a personal page, as opposed to having just the one. Here are a few reasons why I like to keep mine all in one page as a professional photographer.
Articles written by Andrew Griswold
Hitting your goal on Kickstarter is one thing, but to absolutely kill the competition by making something that truly stands out and brings a follower base stronger than any other brand brings real value. Langly has humble beginnings, as they started their first campaign on Kickstarter a few years ago, hoping to bring their simple goal to life. Now, they have over 170,000 followers on Instagram and plenty of social backing to keep them building for years to come, while also launching one new accessory after another.
DxO (yes, the company best known for creating a rating system for cameras) has just released what seems to be the world's most powerful compact camera. Available today you can now pick up this incredible device that includes a 20.2-megapixel 1-inch CMOS sensor, 32mm fixed lens, and an outstanding f/1.8 aperture for perfect low light conditions. I have to admit, in my first week testing out the camera this might be one of the best compact cameras I have ever used and here are my first impressions.
Every year we see the same old senior photos again and again with each year passing a new wave of train tracks, and in my case, corn fields. Though each year finding just a sample of photos that truly stand out and push the limits of where we can take the genre becomes even more difficult. Thanks to Brendan Batchelor Photography, we have what could be the very first session taken at local Missouri Taco Bell.
Big news comes out of Instagram this week as they open their advertising API to the masses of potential clients around the world. The third-party partners are now plugging their information and creative campaigns into the API making this weekend the most ads I have seen in years. Though the quality of the imagery doesn't seem to stray too far away from what I am used to seeing its interesting to see where this goes for Instagram, I believe it could be the next big advertising company.
The number one questions I receive when talking about Instagram is "How do I build a huge following like you?" and I usually laugh and reply "I honestly have no idea." Though this is true in some sense, there must something attracting these people to follow me by the masses. Whether that be by liking, commenting or even reaching out to collaborate it's still a bit of a mystery to me. Beginning today I am going to break down the various ways to use Instagram for business but first I want to give you all 3 comprehensive steps to building a huge following.
According to a group of Italian security researchers roughly 8% of all Instagram accounts are actually fake. Not a huge shock and slightly lower than other social networks like Twitter from their research. The real question is if it truly matters or effects engagement on an individuals account, that is where their data shows real value.
If you're not familiar, Instagram released their web-based platform for the popular app back in 2012. With an odd place to announce the update, Instagram revealed via Twitter that they have redesigned their profiles for web to have simple yet strong search capabilities. The search bar located at the top of your profile page can be used to find people and hashtags quickly.
With Comic Con in full swing this week we are all waiting patiently for the next big reveal in the world of cinema and sci-fi. Today is that day as we are brought through an outstanding BTS video from "Star Wars: The Force Awakens." Blasting onto the scene with never before seen footage of Han, Chewbacca, Leia, and many more as they show us what delicate hands of J.J. Abrams we are in. Seeing the combination of practical and visual effects we are sure to find a true sequel to the original trilogy that was released almost four decades prior.
It takes a special talent and something truly different to capture the attention of the world these days. In fact, creating something that seizes a moment in time and brings attention to the simple things in life in an extraordinary way far outweighs creating just another pretty picture. That moment here is the birth announcement for designer and photographer Dirk Dallas as he brings a drone and a very well executed plan together for an outstanding video with his family.
Finally, it seems Instagram has pushed past its original 640x640 image resolution and made way in almost doubling that to 1080x1080 this week. First noticed a few days ago when posting over the July 4th weekend my iPhone 6 Plus had not left my images soft when hitting the 'share' button but rather closely maintained its original image quality. It took me a few days and some digging in the source code but I had noticed my photos breaking a much larger resolution by surprise.
Many photographers begin their careers out of a hobby or simple interest in the field then eventually go part time as they continue to go to school or work another job in an unrelated field. I myself do this as a designer full time for an ad agency while also putting 40-50 additional hours into freelance photography and social media consulting on top of that. Only select few, such as famed photographer Eelco Roos, aka @Croyable on Instagram, get a chance to quit comfortable day jobs such as as an IBM Engineer to take on Intagramming full time.
Having only been shooting for a few years, it's taken me a bit longer to understand things like pricing, licensing, and even a simple model release form. Learning about these things early on could have started me on the right track to better habits in the future. Recently the mobile stock image site Snapwire came out with a simple way to solve one of those issues — the model release form — with their own app called Releases. The best part: it's free.
The Shot on iPhone 6 World Gallery launched at the beginning of March and features some of Apple's favorite customer photos in a global outdoor and print campaign that spans 70 cities in 24 countries. It is a truly transformative year for videography and filmmaking, and we are now more than ever seeing more filmmakers achieve their vision by using the iPhone 6 as their weapon of choice to produce films. For example, "Modern Family" producer Steve Levitan shot an entire episode on iPhone and iPad earlier this year, opening the doors to more possibilities shooting with our mobile devices in a creative way.
If you have not yet seen "Mad Max: Fury Road," I highly recommend seeing the film in theatres while you still can. The combination of art and action brings a rare addition to the big blockbuster-filled summer. These before-and-after shots will give you an idea of the true creativity behind the movie's polarizing set pieces and live-action stunts combined with brilliant post-processing.
Singer Enrique Iglesias was injured by a flying drone recording footage at one of his concerts in Tijuana, Mexico. The drone is used during his concerts to capture the audience and various points in the show for more dynamic vantage points. When Iglesias went to grab the drone to bring the camera closer to his face, which he has done before, the blades from the device severely sliced his hand calling him off stage to tend to the wound.
Today at 6 p.m. EST there will be a live Twitter chat with Russian-born, Indianapolis-based commerical photographer and Pattern Fashion Magazine creator Polina Osherov. The chat will cover a lot of ground, from the impact of recent trends in mobile on commercial photography to what it takes to build an international community from a mid-sized city like Indianapolis with virtually no budget to begin with. To participate in the chat, follow along at Element Three's Twitter account.
ONA is a premium camera bag company presenting some of the finest in leather goods used to store and protect your photography gear with style. This week they launched their next collaboration with the one and only Leica, introducing their next generation Berlin II in all black leather. Read on to check out some of the features.
Professional Kenyan rugby star Collins Injera scored his 200th try in the World Seven Series this week and celebrated in what seems to be one of the most bizarre ways possible: by signing a camera lens. Having obviously prepared to score, he had placed a black pen in his sock during the entire game to be ready for such celebration. Here is the hilarious result that ended in ruining a $94,000 camera lens.